Most companies have a difficult time getting staff to take safety seriously and to listen to new safety initiatives.

Often, companies train new staff on safety procedures and even repeat the new safety procedures at regular toolbox meetings.

But what many managers realise is that this is not enough.  Too often, they find that workers aren't paying attention to the safety messages resulting in a high injury rate and costly mistakes.  All a manager has to do is walk around the production floor to quickly realise that the new procedures aren't being taken seriously.

By improving workplace safety communication, companies can greatly improve their productivity, staff morale and reduce costly mistakes.

At Digicast, we believe that the way to engage workers in a new safety initiative is to develop a workplace communication program.  The main objective of any safety communication program is to change behaviour.  And the secret to developing a successful communication campaign is to use marketing-based tactics.

Key marketing tactics to include for marketing safety are:

•    Planning your safety messages like a mini advertising campaign
•    Consistent, clear messaging (includes branding)
•    Explaining the consequences of poor safety
•    Multiple message placement.

Most safety training programs fall short when it comes to frequency of message. Yet, there are many simple and cost effective ways to do this.  
 

Engage your workers with safety message in different ways (watching it, hearing it, reading it).  Use different communication methods that include a training video that is supplemented with matching posters, email newsletter campaigns, key rings, employee handbooks and toolbox talks.

By developing a workplace communication campaign, companies will quickly be able to engage staff with new safety messages across a range of sites.  Not only that, but all sites will be consistently trained in safety.

Digicast can help produce a training video to help change attitudes and behaviours toward news training initiatives using a range of marketing techniques and communication methods.

And unlike other video production houses, we are able to put together the total communication campaign including training materials.

You can find out more about our methodology in the free report: 7 Communication Tips for Workplace Safety Messages

Or you can see an example here: Working together to raise Manual Handling Training Standards for Plasterboard Workers across Australasia

Click here to find out more about our customised safety training videos.

If you would like more information or for someone to contact you, fill out this form.