Everyone knows how important it is to have a highly visible trade show stand that represents your company and instantly tells passers-by what it is you do.

Banners, posters, brochures and your trade booth staff all give information about why visitors need to stop and find out more.

But everyone does the same thing – be it in their own corporate colours.

This results in visitors only visiting trade booths that:

1. they know, or
2. who are clear at communicating what is they do.  

Often, attendees will walk past trade show stands for companies that they need to talk to, simply because they couldn’t work out what they did.

Yet, there is a highly effective way to get trade show visitors to stop and explore.

Produce a trade show video that is more in a music video style.

Advertisers have known for ages that the choice of music influences consumers at retail stores and with either television or radio advertising.

The same holds true with your trade show video.

At an expo, you often see videos that have narration to tell their story.  But no-one can hear the narrator talk due to the amount of noise.

So rather than try to compete with the noise, add to it.  Choose music that will grab attention, but that also encapsulates your brand.  Use titles to promote your core messages.

Here are five top tip tips for producing a trade show video:
 

1. The video is edited to the beat of catchy music.
2. It focuses on 3-5 messages that appeal to buyer’s emotional reasons for buying.  These are clearly communicated with titles.
3. Includes a meaningful list of evidence as to why the claims are true.
4. Uses high impact visuals to tell your story.
5. It's short and sweet (no longer then 2-3 minutes and played in a loop).

At Digicast we attend trade shows and test our videos out on the crowd.  It’s always fun to put the volume up on the video and see an instant increase in traffic.

We're always looking at ways to improve our trade show videos which means we bring that knowledge and expertise to you.  If you want to find out more, call us on 03 9696-4400 or fill out this quick form.

If you want to find out more about how getting a trade show video made:

Read How to Make your Trade Show Video a Stand Out
See an example of what we did for Suzlon Energy
Read Six Marketing Tips for Trade Show Success