How Companies are Improving Promotion and Communication about their Products and Services

If you believe that any video production house can understand your business and work out the best concept and copy to get your marketing messages across clearly, then read no further.

For everyone one else...

If you are experiencing some or all of these symptoms and want to do something about it, then you need to contact us.

• Do you have complicated products or services? Are customers confused by your offering or just not that interested?
• Are your sales team finding that people are having difficulty understanding what your new product or service does?
• Have you got a trade show coming up and you want to promote to passers-by in the right way?
• Is your company undertaking a long term construction project and you want to tell the story right from the beginning?
• Do you have a new product or service and you want to demonstrate how it works?
• Are you traveling overseas to promote your product and you want a sales presentation that grabs attention?
• Are you in need of a flexible sales tool that will increase customer knowledge of your products or services?
• Are you updating your website and want to tell your story by video?

If you’re like most companies, you’re facing increasing competitive pressure to make your unique product or service stand out in a crowded marketplace. And if you are launching a new product, it is critically important to use the right sales tools immediately to start generating interest and appeal.

Trade show videos, marketing videos and corporate videos are all proven marketing tools that can dramatically promote your product and service.

Since 1991, Digicast Productions has been producing promotional videos to improve sales and corporate communication.

Our customised promotional videos are designed to be instantly understandable to your audience and to get results. We focus on:

• Strategic concept design – We work more like a marketing agency than your standard video production house. Right from the outset we work out the best concept for your buyer profiles and design a concept that will generate maximum impact. Every step of the production process is designed to improve message retention and comprehension from concept design, script writing, filming and editing.
• Creative solutions to marketing problems – Every product or service is different and requires a unique approach to convey your communication messages. We work out clever approaches to get around tricky promotional situations.
• High production values – With our broadcast quality equipment and over 20 years of video production experience, we will ensure that you have high quality promotional materials that are credible and believable to your audience. Our broadcast camera format also allows for your promotional videos to be suitable for network television. This is important if your company director is being interviewed or you have a new product being shown on a new television show.
• Expertise in technical and complicated products and services – We mainly work with clients from complicated industries such as manufacturing, insurance, mining, engineering, software, technology and the building industries.
• Trade show video experience – Not all videos work in a trade show environment. Our solution has enabled many companies to vastly improve their trade show stand appeal.

You can find out more about how we have helped companies by reading some of our marketing video case studies and seeing some of our work. Or check out our articles about how to make great marketing videos.