How instore video is increasing sales and a revolutionary sales website
Welcome to the first ezine for 2006! Well, it's already proving to be a big year for Digicast. Currently, Andrew Ross is managing a crew on the Melbourne 2006 Queen's Baton Relay. They are close to finishing an amazing journey across our beautiful country. If you need any tips on gorgeous locations across Australia, drop Andrew a line. So far his favourite holiday destinations are located around Northern New South Wales, central Queensland and Perth. Find out more about what he has been up to below. You can even look at our daily vision at the Melbourne 2006 website. In this edition, we also have an article on training video tips for those considering embarking on a custom-designed production for their company. And we are proud to announce a new feature, "Client Spotlight." It gives information about some of the interesting clients we work with and how they successfully use video to solve their marketing and training problems. In this article, we hear from John Gorton at Reed Exhibitions about how he launched a new exhibition and how he is using video to launch the subsequent exhibition. Until next time,  Six Tips on Making a Successful Training Video by Marie-Claire Ross
Off-the-shelf training videos can often be poorly produced, so much so that they engender more laughs than learning. Or the messages tend to be too broad and not targeted enough for a specific audience. To avoid this trap, companies often custom-design their training videos, in order to get unique messages across to their staff or customers. Yet, just because you have a tailor-made production specifically for your staff does not mean that they will be willing to learn. So how do you get your training messages absorbed? Melbourne 2006 Queen's Baton Relay has Digicast Support
Via a specially constructed television production vehicle, Digicast Productions has been responsible for the capture and edit of daily relay highlights which are then provided via pool facilities to television networks. Those of you who have watched the television news will be familiar with our work. Andrew Ross has been travelling with our camera crew on the relay and has been on The Famous Ghan, a RAAF Hercules aircraft and a Fantasea Cruise's motorised luxury yacht through the Whitsundays. "It's been amazing to visit so many towns and to feel the excitement from the crowds of people lined up alongside the road watching the relay pass through" commented Andrew. Kate Brody, Media & Marketing Manager for the event says, "The Queen's Baton Relay has been a remarkable success. And the way in which the community has embraced the event is extraordinary. The media coverage both domestically and internationally has increased public awareness of the relay and in turn generated excitement about the upcoming Games in Melbourne". Daily video highlights of the relay created by Digicast can be viewed at www.melbourne2006.com.au. Client Spotlight - Reed Exhibitions - National Construction Exhibition 2005
John Gorton, the Exhibition Director (Industrial) at Reed Exhibitions is a busy man. After two and a half years of research, development and active sales, he was responsible for launching Australia's first National Construction Exhibition (NCE) last November. NCE is an international standard exhibition showcasing a large range of equipment and services for the constructions and construction materials industries. It's size and scale was unprecedented for a first time exhibition. Launching a new exhibition is quite a difficult task. At Reed Exhibitions, the emphasis is on creating exhibitions that meet needs, rather than just thinking up an exhibition and hoping that the market will be interested. "NCE exceeded targets for the number of exhibitors and space occupied demonstrating strong industry support for the concept. Our post-exhibition research uncovered high visitor quality and satisfaction" says John. To ensure that NCE 2008 will be even bigger and better, Digicast Productions was commissioned to create a six minute marketing video that is being used to attract exhibitors and attendees. The short video features interviews with happy exhibitors and senior spokespeople from the construction and quarrying industries. All set in front of jaw-dropping large pieces of construction and mining equipment. "To grow and develop NCE, we needed a visual record to show future visitors. The exhibition only lasts four days, yet its effect lasts much longer. It's hard to capture in words or even still photos. Video was the ideal way to capture it". "The video is able to demonstrate the scope and full range of exhibits and initiatives at NCE. It clearly enables those who didn't attend to quickly understand what the event was like. We're very pleased with the outcome and strongly believe it is a valuable tool that will be used as we move forward to the launch of NCE 2008". Visit the Reed Exhibitions NCE website. |
For 45 days, the Melbourne 2006 Queen's Baton has been undertaking its 21,500 km journey across Australia.
