How instore video is increasing sales and a revolutionary sales website

Welcome to 2007! Wishing a great year to all of our subscribers.

In this issue, we look at at instore video which is proving very popular in the UK and the US.

And we also take a look at Layby.com. We recently completed a series of videos for them to help explain what it is they do and how they can help businesses.

We also have a quick look at the latest happenings at Digicast Productions.

How In-Store Video is lifting Retail Sales by Marie-Claire Ross

Traditionally, retailers spend most of their advertising and marketing dollars on long-established media such as magazines and television. While this can be a successful strategy, it omits to reach the consumer at the most important place for buying decisions - in the actual store.

Customers have to recall branding messages from traditional media or from static in-store signage when making an impulse buy.

Now, savvy retailers are reaping the benefits of interactive visuals at the point of sale. By using a digital network, targeted and personalised digital messages are distributed instantly to digital screens in the retail environment. Streaming digital content is distributed to plasma screens via an in-store server connected to a fat broadband network.

Read the full article...

Using Video to Promote a Revolutionary Advertising Website

Have you ever been frustrated with using Ebay because you have missed out at an auction or because you can only sell products at ridiculously cheap prices?

A revolutionary new Australian website is changing all that. Layby.com enables sellers to advertise their products and services and their company. In addition, website sales can be made through Layby.com's own payment engine, which allows sellers to offer their products or services for sale online either immediately or on payment plans.

It's a great sales system for retailers and businesses who want to be able to control how much they sell their products for.

To help explain the Layby.com concept, Digicast Productions has produced a series of videos. The 'Overview' video provides an easy to understand way of learning more about how Layby.com works. And because the company doesn't take itself seriously, it's a light-hearted corporate video.

Or visit their website and register this month, to be in the running to win a trip for two to Noosa . Visit: http://www.layby.com/noosa_promo/?ReferrerID=104

Take a look at the Layby.com video.

Digicast News

New phone number: Many of you have probably been confused by the strange 0500 number. It is now being replaced by 1300 886 110 . We will no longer be promoting the 0500 number, but we will still have it in use for the next year.

Sam Sturgess joins Digicast while Angus leaves: It is with regret that we have to inform that Angus Macpherson is leaving us to resume his studies at the prestigious WAAPA in WA. We wish him all the best in his studies. And we welcome Sam Sturgess as his replacement. Sam has wanted to work with us since he was 12, so we are all pleased we can give him this opportunity.

Marie-Claire on Maternity Leave: I am officially on maternity leave from January 29 and will be out of action until early March. For any enquiries, please contact Andrew at andrew@digicast.com.au or call him on 1300 886 110.

Thank you for being a subscriber. We look forward to providing you with more updates in our next newsletter.

Sincerely,

Marie-Claire Ross