Workplace Communicator Blog

12 Steps to Improve Your New Safety Communication Campaign

Posted by Marie-Claire Ross on Wed, Apr 27, 2016

Congratulations!  You've now been assigned the task to write and talk about the new safety communication campaign for the month. 

Whether it's about hazards, manual handling, applying sunscreen or even using a new pedestrian walk, you probably know you've got a tough job ahead to get more than 10% of your workforce's interest.

Fear not!  Know that if advertising agencies can make ugly family wagons 'sexy' and even convince people of the benefits of incontinence pads, then it should be fairly easy to get people to want to live another day.  Let's try and get the awareness rate over 75%.

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Topics: workplace safety campaign, designing a safety campaign, sell safety

Top 6 Workplace Safety Trends in 2012

Posted by Marie-Claire Ross on Wed, Jan 11, 2012

Welcome to 2012.

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Topics: workplace safety campaign, workplace safety communication, workplace safety, designing a safety campaign

Four Visuals to Use in your Workplace Safety Training Programs

Posted by Marie-Claire Ross on Mon, Dec 12, 2011

In a recent online discussion with safety professionals from around the world, we discussed what types of visuals they use during their safety presentation training.

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Topics: workplace safety campaign, workplace visuals, visual communication, workplace safety communication, safety videos, workplace safety messages

Six Secret Principles to an Effective Workplace Safety Campaign

Posted by Marie-Claire Ross on Mon, Oct 24, 2011

In the brilliant book, Made to Stick, by Chip and Dan Heath, they discussed a 1999 research project by a team of Israeli researchers.  In this study, 200 award winning ads were classified into six templates.

They then classified 200 unsuccessful ads and found that only 2% could be classified into the six templates.

But wait there's more...

The researchers brought in three groups of novices and got them to create three ads for three different products.  The first group received information on the products and no ad design training.  The second group was trained for two hours by a creativity instructor, while the third group was trained for two hours on the six templates.

For all groups, the best best ads were selected by a creative director and tested with consumers.

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Topics: workplace safety campaign, workplace safety communication, communicating OHS messages, using stories in the workplace