Congratulations! You've now been assigned the task to write and talk about the new safety communication campaign for the month.
Whether it's about hazards, manual handling, applying sunscreen or even using a new pedestrian walk, you probably know you've got a tough job ahead to get more than 10% of your workforce's interest.
Fear not! Know that if advertising agencies can make ugly family wagons 'sexy' and even convince people of the benefits of incontinence pads, then it should be fairly easy to get people to want to live another day. Let's try and get the awareness rate over 75%.