Workplace Communicator Blog

12 Steps to Improve Your New Safety Communication Campaign

Posted by Marie-Claire Ross on Wed, Apr 27, 2016

Congratulations!  You've now been assigned the task to write and talk about the new safety communication campaign for the month. 

Whether it's about hazards, manual handling, applying sunscreen or even using a new pedestrian walk, you probably know you've got a tough job ahead to get more than 10% of your workforce's interest.

Fear not!  Know that if advertising agencies can make ugly family wagons 'sexy' and even convince people of the benefits of incontinence pads, then it should be fairly easy to get people to want to live another day.  Let's try and get the awareness rate over 75%.

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Topics: workplace safety campaign, designing a safety campaign, sell safety

Do you know how to sell safety?

Posted by Marie-Claire Ross on Mon, Apr 7, 2014

The other day I was talking to a client who just happens to be a health and safety practitioner.  He was telling me all the reasons why he could never be a salesperson. 

In fact, I'm pretty sure his story about a lying salesperson that he once worked with was from the 1970's.  And I'm doubly sure this guy was wearing a brown suit with a big wide, garishly patterned tie.  I could just see it.

So I mentioned to my safety client that every person has to sell in their job - salesperson or not.

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Topics: selling safety, sell safety, SELLSAFE