One November evening in 1987, commuters were busily rushing home from work on the London Underground.
Workplace Communicator Blog
When it comes to getting staff to remember your important safety messages, using a safety slogan can be an effective way of getting the message through.
But not all safety slogans cut it. A lot of them are quite bland and well, just not catchy. Given that we're bombarded with around 3,000 messages a day, your safety slogan will become invisible and ineffective pretty quickly.
To ensure that your workplace safety communication is engaging, you need to have a stand out safety slogan. When choosing or designing your safety slogan, there are a few things you need to consider, to make sure your safety slogan is memorable.
We've all experienced the critical, negative work colleague who puts a dampener on everything. They complain about the boss, other staff members, customers, new initiatives and always seem to see something sinister lurking behind a new initiative. They only seem to laugh when someone hurts themselves.
We've all experienced being at a company speech and feeling our anger grow as the company leader waffled on about a whole lot of stuff we knew wasn't entirely accurate and wasn't based in any achievable reality.
Back in 1987, every Alcoa plant, worldwide, had at least one accident per week. It was dangerous work. Molten metals bubbled at 1,500 degrees and machines that could literally rip off a man's arm were used every day. It was commonly accepted that some staff wouldn't make it home.
If there is one thing that safety managers despair about, the world over, is how to get their staff to be more engaged and responsible for safety.
If you're reading this article, you know that any decent health and safety training manual has to include information such as personal protective equipment (PPE), emergency evacuation, incident reporting and so on.
The best safety professionals that I've worked with like safety. They read all the right safety magazines and go to all the right safety conferences. But that's not what gets them out of bed in the morning. What they're really passionate about, and what makes them stand out, is their desire to keep as many people safe as possible.
As a safety content producer, I get the rare chance to look at countless standard operating procedures from a variety of large companies.
We use these documents to write clear, friendly scripts, in order to produce training videos that will engage, increase learner understanding and recall. Nearly, 95% of the time, these standard operating procedures are really hard to read and understand. And they're very often wrong.