Workplace Communicator Blog

Announcing Free Training Webinar: 3 Secrets to Attention Grabbing Safety Messages

Posted by Marie-Claire Ross on Thu, Jul 3, 2014

Marie-Claire Ross, author of the highly acclaimed book, Transform Your Safety Communication, is hosting a complimentary training webinar to help safety leaders and safety professionals improve how they talk about safety, in order to put safety front of mind for busy employees.

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Topics: safety professionals, training webinar, safety training webinar, webinar

The Future for the Safety Professional

Posted by Marie-Claire Ross on Mon, Feb 3, 2014


 In the Industrial age, factories in the western world broke down tasks into smaller tasks so that low paid, uneducated workers could follow simple instructions.

Compliant staff carried out mind-numblingly boring jobs and factory owners had what they wanted -  an obedient low-paid workforce.  Employees were effectively "cogs in a machine" as Seth Godin points out in the book Linchpin.

Some 300 years later we moved into the Information Age where jobs that required logical, linear and left-brain capabilities thrived.  Employees were encouraged to think and do.  Lawyers, accountants and even safety professionals did well in their ability to manage rules, play with numbers and reports.

As Daniel Pink says in A Whole New Mind, "the knowledge worker has been the well-educated manipulator of information and deployer of expertise."

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Topics: safety professionals, safety leaders, safety communication skills, future of safety

King's Cross station - A Safety Accident Case Study

Posted by Marie-Claire Ross on Sun, Dec 8, 2013

One November evening in 1987, commuters were busily rushing home from work on the London Underground.

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Topics: CEOs and executives, safety accident, safety professionals, safety investigation, King's Cross fire, safety report

Top 29 Catchy Safety Slogans

Posted by Marie-Claire Ross on Mon, Jul 1, 2013

When it comes to getting staff to remember your important safety messages, using a safety slogan can be an effective way of getting the message through.

But not all safety slogans cut it.  A lot of them are quite bland and well, just not catchy.  Given that we're bombarded with around 3,000 messages a day, your safety slogan will become invisible and ineffective pretty quickly.

To ensure that your workplace safety communication is engaging, you need to have a stand out safety slogan.  When choosing or designing your safety slogan, there are a few things you need to consider, to make sure your safety slogan is memorable.

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Topics: CEOs and executives, safety messages, catchy safety slogans, safety slogan, safety professionals, safety slogans

Announcing New Supervisor Leadership Skills for a Safe Workplace Training

Posted by Marie-Claire Ross on Mon, Jun 24, 2013


A new online training video course has been launched by Digicast Productions to improve leadership skills of supervisors, in order to improve safety performance and culture.

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Topics: CEOs and executives, training professionals, safety professionals, safety performance, supervisor leadership skills, safety culture, hr professionals

4 Steps to Leverage Group Behaviour to Improve Safety

Posted by Marie-Claire Ross on Mon, May 6, 2013

We've all experienced the critical, negative work colleague who puts a dampener on everything.  They complain about the boss, other staff members, customers, new initiatives and always seem to see something sinister lurking behind a new initiative.  They only seem to laugh when someone hurts themselves.

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Topics: CEOs and executives, improving group safety, safety professionals, safety culture

10 Skills Safety Professionals need to Acquire

Posted by Marie-Claire Ross on Mon, Mar 18, 2013

Over the years, I've got to work with some great safety professionals and senior executives.  What I have noticed about companies that are excellent at safety, is that they often have a senior executive (such as a board member, CEO, COO, Executive General Manager etc) who has been heavily involved in safety at some time in their career.  They've had experience, at a grassroots level, to improve company safety.  They know that it always pays to put safety first, before profits.

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Topics: CEOs and executives, safety professional, safety superhero, safety professionals, safety professional skills

5 Things Workers Hate about Workplace Safety Speeches

Posted by Marie-Claire Ross on Mon, Mar 4, 2013

We've all experienced being at a company speech and feeling our anger grow as the company leader waffled on about a whole lot of stuff we knew wasn't entirely accurate and wasn't based in any achievable reality.

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Topics: workplace speeches, CEOs and executives, safety professionals, improving safety speeches, bad safety speeches

Is this the best safety plan ever?

Posted by Marie-Claire Ross on Mon, Feb 25, 2013

Back in 1987, every Alcoa plant, worldwide, had at least one accident per week.  It was dangerous work.   Molten metals bubbled at 1,500 degrees and machines that could literally rip off a man's arm were used every day.  It was commonly accepted that some staff wouldn't make it home.

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Topics: CEOs and executives, safety habits, safety behaviours, safety plan, workplace safety communication, changing workplace safety behaviours, safety professionals

6 Steps to Encourage Staff to Embrace Safety Accountability

Posted by Marie-Claire Ross on Mon, Feb 18, 2013

If there is one thing that safety managers despair about, the world over, is how to get their staff to be more engaged and responsible for safety.

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Topics: CEOs and executives, encouraging safety responsibility, changing safety behaviour, fixing safety culture, safety professionals