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Workplace Communicator Blog
To be an effective safety leader, you need to be able to persuade your workplace to buy-in to your safety vision. You have to be able to cut through any confusion on safety and focus your organisation on what is important.
Marie-Claire Ross, author of the highly acclaimed book, Transform Your Safety Communication, is helping safety leaders and safety professionals improve their safety leadership and communication skills, in order to change how workers think about safety compliance.
When it comes to getting staff to remember your important safety messages, using a safety slogan can be an effective way of getting the message through.
But not all safety slogans cut it. A lot of them are quite bland and well, just not catchy. Given that we're bombarded with around 3,000 messages a day, your safety slogan will become invisible and ineffective pretty quickly.
To ensure that your workplace safety communication is engaging, you need to have a stand out safety slogan. When choosing or designing your safety slogan, there are a few things you need to consider, to make sure your safety slogan is memorable.
If you're in charge of writing the next safety message or safety slogan for your company's safety initiatives, you know that you've got a challenge ahead of you. After all, most safety slogans become invisible and ineffective pretty quickly.
How the safety speech is written depends upon it's form of delivery (eg: written speech for the annual report, face to face presentation to staff or video presentation) and the audience. Ideally, the speech is tailored as much as possible to the particular group of workers as this will get more traction.
Topics: safety communications in workplace safety, CEOs and executives, safety messages, Communication professionals, training professionals, workplace safety communication, communicating OHS messages, CEO safety messages, workplace safety messages, hr professionals, workplace safety, CEO workplace safety speech
As mentioned in " How to Develop a Workplace Safety Messages Campaign" Part 1, marketing is the key to getting your safety messages heard and understood.
The new laws will introduce a level of personal responsibility that will help drive the changes needed for better OHS. This means that senior managers will be expected to foster a positive workplace culture, receive regular safety reporting and a practical understanding of what is happening on the ground.
This is a great step forward as senior management actually drive the safety culture of a company.
Currently, most companies promote a safety culture, but send out mixed messages when it comes to a safe workplace. For example: A fairly standard grumble by many workers is that they are expected to work safely, yet at the same time they are told to work faster or in a way that involves safety risks, to drive productivity.
So with the new requirement to promote safety messages and show evidence of a positive safety culture, what is the best way to communicate workplace safety messages?
With any communication program, it is important to take into account that people absorb messages differently and the more they see it, the more likely it will be taken on-board. Therefore, any workplace safety communication messages need to include a variety of communication approaches such as posters, training videos, staff newsletter and 'toolbox' talks. They all need to be branded with the company's unique safety messages.
In addition, the workplace safety communication must be personalised to the company. Generic safety messages won't cut it. Instead, it needs to be formulated according to your culture and demographics. And then it needs to be followed up with action.
Training videos are more persuasive than written material which is perceived as less important and credible.
A lot of companies that we have worked with have successfully used a customised training video as the main communication medium to drive OHS behaviour change. They have then supported the training video with posters, newsletters and other safety specific materials.
A staff training video is an ideal way to connect with staff. Made correctly it will positively and believably demonstrate your company commitment to the healthy and safety of your workplace. After all, research has found that training videos are more persuasive than written material which is perceived as less important and credible.
In order to take into account the new laws, consider creating a customised training video that includes:
- An introduction by senior managers talking about the importance of safety to the staff and company.
- Safety rules/explaining that poor safety effects the viewer and other workers
More importantly, senior management must support and agree with all the safety communication tools. And refer to them often.
After all, staff won't believe that the company backs its safety messages, until they see the proof of action.