Workplace Communicator Blog

Why a Failed Safety Communication Launch is Bad for Your Career

Posted by Marie-Claire Ross on Mon, Nov 24, 2014

Last year, I was talking to the safety manager at an equipment hire company that has 300 staff Australia wide. He had launched a new safety campaign with his senior manager to promote the new annual safety goal.

Beautiful brochures were created and were launched with much fanfare at sites across the country.  To the horror of management, employees were cynical and distrusted the messages.  Showing their lack of faith by throwing the expensive brochures into the bin.

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Topics: failed safety communication launch, safety communication strategy