Even though I've helped countless companies with their safety manuals and procedures, HR policies always leave me scratching my head. In Australia, they change a lot and they are often too detailed to provide to staff the information in a visually interesting manner for ease of understanding (which is why I never recommended turning them into a training video).
Workplace Communicator Blog
A new online training video course has been launched by Digicast Productions to improve leadership skills of supervisors, in order to improve safety performance and culture.
Standard Operating Procedures are often very complicated. They are usually written to be compliant with little thought put into making sure they are easy to read and understand (see 5 Mistakes Companies makes with their Standard Operating Procedures). However, in the race to be compliant, little thought is put into how to teach staff how to undertake procedures as productively and efficiently as possible.
In the movie, "Dangerous Minds", Michelle Pfeiffer plays a teacher responsible for teaching under-privileged and sullen teenagers. Many of of the kids are involved in gang warfare and drug pushing. She motivates them by giving them all an A grade from the beginning of the year, and arguing that the only thing required of them is that they maintain it.
Colourful pictures aren't just for children. Adults are also drawn to photos and videos. So it's no wonder that there's a quiet revolution going on.
Visual content is dominating the social media landscape. Facebook, Pinterest, Instagram and YouTube are all visually driven. And they're booming. It was only a little while ago, we'd even heard of Pinterest. Now, it's the third most popular social media website in the world. And it's all due to online photo scrapbooks.
But what's this got to do with being a safety professional, you ask?
The visual revolution doesn't just stop at just social media. It's infiltrating all levels of communication. The need to use more visuals to engage your workforce is just starting to build momentum.
A new and free workplace communication review service has been launched by Digicast Productions which provides expert advice to companies on how to tweak their workplace communication materials for better acceptance of messages from staff and contractors.
As a safety content producer, I get the rare chance to look at countless standard operating procedures from a variety of large companies.
We use these documents to write clear, friendly scripts, in order to produce training videos that will engage, increase learner understanding and recall. Nearly, 95% of the time, these standard operating procedures are really hard to read and understand. And they're very often wrong.
In the book First, Break all the Rules by Marcus Buckingham, his research found the relationship between an employee and their manager determined how long an employee will stay in a company and their level of productivity.
As a business leader, there are times when you really need to get your workforce to understand your vision.
‘Safety First!’ is a phrase most of us have heard throughout the years, often as a reminder to look both ways before you cross the street.
However, never has this statement rung so close to home, as it does now.