Workplace Communicator Blog

3 Critical Areas for Effective Safety Communication

Posted by Marie-Claire Ross on Mon, Nov 17, 2014

A Towers Watson study titled Change and Communication ROI, claims that the most important goal of an effective communication program is to motivate both employees and management to act upon, and achieve, the goals set by the organisation.

Yet, most organisations fail miserably at their latest communication launches, including safety.  With only 55% of communication initiatives succeeding initially and only one in four being successful (25%) in changing behaviour long term.

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Topics: effective safety communication, Effective Health and Safety Communication