Workplace Communicator Blog

12 Steps to Improve Your New Safety Communication Campaign

Posted by Marie-Claire Ross on Wed, Apr 27, 2016

Congratulations!  You've now been assigned the task to write and talk about the new safety communication campaign for the month. 

Whether it's about hazards, manual handling, applying sunscreen or even using a new pedestrian walk, you probably know you've got a tough job ahead to get more than 10% of your workforce's interest.

Fear not!  Know that if advertising agencies can make ugly family wagons 'sexy' and even convince people of the benefits of incontinence pads, then it should be fairly easy to get people to want to live another day.  Let's try and get the awareness rate over 75%.

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Topics: workplace safety campaign, designing a safety campaign, sell safety

Top 6 Workplace Safety Trends in 2012

Posted by Marie-Claire Ross on Wed, Jan 11, 2012

Welcome to 2012.

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Topics: workplace safety campaign, workplace safety communication, workplace safety, designing a safety campaign

How to Design your Next Workplace Safety Campaign

Posted by Marie-Claire Ross on Fri, Oct 14, 2011

Now that you have worked out your topic for your next routine workplace safety campaign, it's time to sit down and start writing.  Here are some tips that have been designed for routine workplace communication initiatives (and not for large safety communication programs that require a lot of change, for large scale initiatives go to "14 Tips to Launch a New Safety Initiative").

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Topics: safety communications in workplace safety, workplace safety communication, safety communication, improving workplace communication, health and safety messages, designing a safety campaign, how to communicate workplace safety messages