Workplace Communicator Blog

How to Engage Staff with your Core Values

Posted by Marie-Claire Ross on Tue, Mar 15, 2011

In the seminal book Built to Last, by Jim Collins and Jerry Porras, they discovered that what made great companies better than good companies was that great companies had a core ideology.  This is when a company is clear on "This is who we are, this is what we stand for, this is what we're all about".

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Topics: CEOs and executives, company ideology video, core values, workplace safety communication, communicating core values, core ideology, core values video