Tag Archive for 'training video'

Why do men feel the urge to insert sexual terms into workplace training materials?

Back in the early 90’s, there used to be an Australian comedy series called “Fast Forward”, that featured a character called, Calvin Cunnington (played by Michael Veitch), who would burst into laughter at any sexual innuendos mentioned in the workplace, subsequently driving his colleagues mad.

As a training video producer, specializing in safety and induction videos, as well as marketing videos in the industrial arena, I come across training materials that are pretty dry.  My job is to transform the training materials into training video scripts that are interesting and will improve message retention and comprehension.

Yet weirdly, I feel a bit like Calvin when I read training materials and find all sorts of sexual terms lurking behind quite mundane and technical text.

My favourite one is slab penetration.  Any shape and size of penetration can be made through decking.   If size of penetration is greater than one rib…..

I couldn’t work out what it all meant and was very surprised to discover that slab penetration is all about cutting.  Who knew that cutting a piece of metal is really all about penetrating and that even the size is so important?

The next one is “insert the fuel nozzle into the receptacle“.  Okay, that’s probably harmless and the more I think about it, it would be pretty hard not to write that in a suggestive tone!

But time and time again, I come across very technical training materials that seem to use a lot of references to penetration, erections, vibrator compaction (ouch!) and receptacles.  And many times, I’ve felt that the words are just said too many times or could be substituted for something else.

It reminds me of my biology notes at school.  I found it quite funny to write orgasm, instead of organism in my personal biology notes.  My mother read them and was quite disturbed that I had got those words so wrong.  But that was just a teenager deliberately exchanging words for a bit of fun.

What I can’t work out is whether men are deliberately slipping in sexual terms because they are finding the material just a tad boring and they want to spice things up a bit.  Or whether it’s all a bit subconscious.

One thing for sure is that while inserting sexual terms into training might be a bit of fun for the writer, it certainly doesn’t help the learner.  Once I stumble on sexual innuendos in a very non-sexy topic, it is fairly distracting.  Particularly, when I can’t understand how in the world cutting can be replaced by penetration.  Or maybe it’s just me (or just a girl thing)?  Maybe men are fine with all of these phallic phrases and don’t even notice them.

But as for staff training, how do employees go with reading these training materials?   Are there Calvin-esque type sniggers occurring during induction training in workplaces across the country?

What I want to know is has anyone else experienced sexual terms being inserted into training materials (or even marketing materials) that just seemed a little bit inappropriate?

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The Importance of Using Visuals in your Training Materials

farm_signsIn a recent AFRBoss article, it was cited that an important trend over the next decade will be the shift from words to images in communication.

Rather than bombard people with an avalanche of reading material, people will prefer visual representation of data.

This isn’t a surprise given our time-poor, attention-scarce, give-it-to-me-now lifestyle.

So to future-proof and update training materials, now more than ever, there is growing importance for companies to use visuals to aid in learning.

After all, we remember:

  • 10% of what we read
  • 20% of what we hear
  • 30% of what we see
  • 50% of what we both hear and see

In fact, studies by educational researchers found that 83% of human learning occurs visually.   Visually rich training materials keep the eyes busy and therefore, the brain more alert and active to learn information.

Yet, I often get amazed when I go through company training manuals how so few of them include pictures or even colour for that matter.  And of course, very few of them use video as part of training.

“Something is happening. We are becoming a visually mediated society. For many, understanding of the world is being accomplished, not through words, but by reading images.”

Paul Martin Lester, “Syntactic Theory of Visual Communication”

What can you do to start making your training materials more visually appealing?

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The Importance of “Why” in Training

Roast vegiesWhen we were all young children, we all used to bug our parents with lots of  “Why?” questions.  And while this can test even the calmest of parents, the truth is children are curious about the world around them and want to understand why things happen.  It helps them learn and communicate.

Yet, somehow, as we get older, we forget the importance of why questions.

Recently, I went to a talk by Michael McQueen from NexGen Group.  He believes that one of the top five mistakes that leaders make  is that they pass on the ‘how’, but not the ‘why’?

And the reason why this is a big mistake for most companies is that often company processes are perpetuated without people ever questioning why we do something.  Over time, staff are taught processes that solve problems that no longer exist.

He then read us The Pot Roast story:

There was a young woman who moved out into her own house. While living at home, she never cooked. Upon the move, she returned home to learn how to cook a few dishes. One of her favorite recipes was Pot Roast. So she asks her mother to show her how to cook one.

The mother begins to share her expertise with the daughter. She tells her to salt and pepper the meat well. To make sure the vegetables are all cut the same size. Just before the mom places the roast in the pan, she picks up a knife and cuts about a ¼ of an inch of roast from each end. Then she places the meat in the pan.

The daughter stops her mom. “Mom, I understand why we cut the vegetables the same size – that way they’ll cook uniformly. And I know the reason we salt and pepper the meat all over – and rather heavily, is so the whole roast will absorb the flavor of the seasonings. But why did you cut a little bit off each end of the roast before you placed it in the pan?”

“Because that’s what you do”, said the mom.

“But why?”, questioned the girl.

“Does it help it cook better?”

“Well, I do it this way, because that’s the way my Mom taught me”, said the mother. “But I’m not really sure why we cut the ends off. Next time we go to visit we’ll ask her.”

Several months later the family gathers at Grandma’s house for dinner. As grandma prepares the meal the mother and daughter are in the kitchen with her. The daughter asks her grandmother, “Grandma, you’re such a good cook, and I know you passed all your methods on to Mom, but I can’t figure out why we cut the ends off of the pot roast before we cook it.” The grandmother turned to her granddaughter and said, “What are you talking about? I don’t cut the ends off before I cook it.” At this point the mother jumps into the conversation and says, “Yes you do! The time you showed me how to make pot roast, you started to put it in the pan, and then you put the roast back on the cutting board and cut about a 1/4 inch off each end of the roast. I’ve been doing it that way ever since”, she declared!

The grandmother stared at her daughter in amazement. “Every time you cook a pot roast you cut a ¼ inch off the ends? Every single time?” “Yes!” She answered her mother. “Every – single – time, just like you showed me.” “Honey, all I can say is you’ve been wasting a lot of good meat over the years. The only time I ever cut the ends off the roast is if it’s too big for the pan!”

In my role, I am given the opportunity to review new employee induction and procedural training manuals.

When I work on the training materials to write the training video script, I constantly add the “why” to procedures.  And the interesting thing, is that when I ask a company why a process needs to be done in a particular way, they either realise that we either need to get rid of the process or that we can explain the process better.

Where in your company can you ask more ”why’  questions to improve your processes?

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When Safety Training Videos go Bad

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Following up from my last blog post, How to Evaluate the effectiveness of a Training video, I though it best to show a safety training video that’s well, crap!

This is quite an extraodinary example of how to not make a training video.

It’s more of a horror health and safety movie that focuses on educating through fear.

It does this through lots of gore, fake blood and workplace accidents that are too implausible to believe (my favourite is the nail flying through the air into a person’s eye).  And of course, lots of bad acting and ridiculous music.

As a video producer, it makes me really embarrased about the sort of videos that our industry makes (okay, it was a long time ago, but it should never have been given the go-ahead).  But it’s pretty easy to work out that the scriptwriter/producer must have believed that safety is boring, so let’s make it more entertaining by scaring people.  This is another reason why not to get your training video made by wannabe film directors!

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Communicating New Company Initiatives to Staff

There comes a time when any forward-looking company needs to change strategy.  And it can be anything from a totally revamped business model to a new way of selling, manufacturing, a workplace safety procedure or even staff training.

While developing the right strategy is important, it’s being able to execute that strategy and get all staff members on board that is paramount.

All workers need to align with the new strategy and embrace it, in order for the company to move forward.

Of course, change requires people to move out of their comfort zones and work differently.  So when companies poorly execute a new initiative among staff, resentment and distrust can emerge.  And the results can be disastrous.

According to W.Chan Kim and Renee Maborgne the authors of Blue Ocean Strategy, when Merrill Lynch announced plans to launch an online brokerage service, reports of resistance and infighting among staff led to the stock price falling by 14%.  But when Stanley Dean Witter & Co explained openly to their staff about their new online plans, the company’s shares rose by 13% upon their announcement.

In Blue Ocean Strategy, they believe that any new company initiative needs to be introduced to all levels of staff (not just senior management) by a three step process.

  1. Engagement – Allow all workers to have input into the strategic decisions that affect them by asking for their feedback.  This shows respect for staff and their ideas.  It also can contribute to better strategic decisions.
  2. Explanation – Everyone who is involved is given a clear explanation of the thinking underlying the new decision.  This is to build trust in regard to management decisions.
  3. Expectation clarity – Once the strategy is finalised, managers clearly state the new rules of the game.  Goals and targets are set. Expectations for staff are clearly communicated.

So how do you get staff buy-in to a new company initiative or strategy?

Recently, we produced a training video to communicate to architects the need to introduce Compulsory Professional Development (CPD).  Due to the controversial topic, the Architects Registration Board of Victoria (ARBV) was undertaking a series of consultative talks throughout Victoria to explain to architects the need for CPD.

Luckily for ARBV, their forward thinking registrar decided to get a video made to introduce CPD at the start of each meeting.

It was a smart move.

The educational video explained:

-the reasons CPD was required (explanation)

-the benefits to the community (explanation)

-the benefits to architects (expectation clarity)

-the negatives (explanation)

-the opportunity for input (engagement)

-CPD requirements for members (expectation clarity)

“The CPD video has been able to simplify quite complex information and present it in a clear and logical way.  It’s a short video, but very comprehensive.  Architects are visual learners and, like most of us, tend not to be good at reading large chunks of text.  We introduced the concept of CPD in an innovative video format that no other jurisdiction in Australia had done before.  It resulted in our members more easily accepting the proposed CPD concept and ensured that the meetings were pleasant and ran smoothly.

Alison Ivey, Registrar, Architects Registration Board of Victoria

By covering the three step process, members accepted the new proposal and there were no angry outbursts.  You can read more about this or see the video by clicking here.

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