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Recently, I saw a fantastic recruitment video.  It’s for healthcare company Perrigo.

Rather than recruit new staff, in the usual way, they have gone about producing a video that shows Perrigo in a lively, fun manner.

This is in contrast to most recruitment videos that are quite conservative or even worse, companies that don’t even have a recruitment video to attract potential talent.  This video production touches on the fun aspect of working at Perrigo and what make the staff that work there different.

And I don’t know about you, but I’m tempted to work there.

There are five reasons that make this recruitment video a great success:

1. Engages Staff – It features staff undertaking entertaining activities and gets them on-board with how fun Perrigo is.  This will result in a happier workplace where employees feel valued and are most likely to stay at Perrigo for longer.
2. It speaks to your emotions -   Rather than convince talent through rationality, it attempts to talks to people through their emotions.  This is very effective, as we do make decision on emotions rather than pure rational thought.
3. Talent repeller – It will weed out those not interested in working for the company.  A great time saver.
4. Unique communication- it’s unique communication strategy will attract the right talent and even make potential hires put Perrigo at the top of the list as to where they want to work
5. Alignment - It gets new talent aligned with the vision and values of Perrigo before they even start working at the company.  It’s almost a teaser before the  staff induction video.

As a video producer, this is the kind of project you enjoy working on.  It’s clear on communication, it’s fun to put together and you know at the end of the day you really are helping the company achieve its goals.  Most of all, Perrigo isn’t scared to do something different.

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