<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The Workplace Improver Blog &#187; customer training</title>
	<atom:link href="http://www.digicast.com.au/blog/tag/customer-training/feed" rel="self" type="application/rss+xml" />
	<link>http://www.digicast.com.au/blog</link>
	<description>Improving Workplace Safety, Performance and Training through video</description>
	<lastBuildDate>Tue, 31 Jan 2012 22:10:43 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>How Using Quizzes in Induction Training Improves New Starter Learning</title>
		<link>http://www.digicast.com.au/blog/how-using-quizzes-in-induction-training-improves-new-starter-learning</link>
		<comments>http://www.digicast.com.au/blog/how-using-quizzes-in-induction-training-improves-new-starter-learning#comments</comments>
		<pubDate>Mon, 16 Aug 2010 00:39:55 +0000</pubDate>
		<dc:creator>Marie-Claire Ross</dc:creator>
				<category><![CDATA[company induction training]]></category>
		<category><![CDATA[customer training videos]]></category>
		<category><![CDATA[improving safety standards]]></category>
		<category><![CDATA[Induction quiz]]></category>
		<category><![CDATA[Induction test]]></category>
		<category><![CDATA[safety videos]]></category>
		<category><![CDATA[staff induction videos]]></category>
		<category><![CDATA[staff training videos]]></category>
		<category><![CDATA[Training assessment]]></category>
		<category><![CDATA[Training test]]></category>
		<category><![CDATA[training videos]]></category>
		<category><![CDATA[workplace health]]></category>
		<category><![CDATA[workplace performance]]></category>
		<category><![CDATA[company inductions]]></category>
		<category><![CDATA[customer training]]></category>
		<category><![CDATA[improving workplace performance through video]]></category>
		<category><![CDATA[induction quiz]]></category>
		<category><![CDATA[induction training videos]]></category>
		<category><![CDATA[induction videos]]></category>
		<category><![CDATA[job inductions]]></category>
		<category><![CDATA[safety training]]></category>
		<category><![CDATA[safety training videos]]></category>
		<category><![CDATA[staff inductions]]></category>
		<category><![CDATA[workplace safety]]></category>
		<category><![CDATA[workplace training]]></category>

		<guid isPermaLink="false">http://www.digicast.com.au/blog/?p=588</guid>
		<description><![CDATA[Induction training is absolutely vital for new employees.   It is also the time when new starters are thirsty to know more about their new workplace and want to quickly integrate into their new team.   However, it can be difficult to know how well a new starter or contractor has absorbed training information. Establish an [...]
No related posts.

Related posts brought to you by <a href='http://yarpp.org'>Yet Another Related Posts Plugin</a>.]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.digicast.com.au%2Fblog%2Fhow-using-quizzes-in-induction-training-improves-new-starter-learning"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.digicast.com.au%2Fblog%2Fhow-using-quizzes-in-induction-training-improves-new-starter-learning&amp;source=digicastprodns&amp;style=normal&amp;b=2" height="61" width="50" /><br />
			</a>
		</div>
<p><strong><img class="alignleft size-thumbnail wp-image-601" title="Multi-media Illustration" src="http://www.digicast.com.au/blog/wp-content/uploads/2010/08/Multi-media-Illustration-150x150.jpg" alt="" width="150" height="150" />Induction training</strong> is absolutely vital for new  employees.   It is also the time when new starters are thirsty to know more about their new  workplace and want to quickly integrate into their new team.   However, it can be difficult to know how well a new starter or contractor has absorbed training information.</p>
<p><strong>Establish an induction training evaluation system</strong></p>
<p>According to Joe Huang from <a title="Induction quiz" href="http://www.wondershare.com/business/index.html#2">Wondershare</a>, makers of the <a title="Quiz Creator" href="http://www.sameshow.com/quiz-creator.html">Quiz Creator</a>, as with any type of training, it is important to review and seek  feedback before, after and during induction training.  The evaluation of induction training  can be divided into three stages:</p>
<ol>
<li> <strong>Evaluating new employees’ learning  and academic performance. </strong>Before new employees start with you, you can quiz them on their knowledge.  This  can be determined through examinations:  paper-based tests are usually  the most common way, but for the sake of  time-saving and  cost-effective, computer-based tests are the best choice.</li>
<li><strong>Evaluating the appropriateness of the training  course content</strong>.  For companies who are not sure about the content in their training and how new employees feel about it, you can quiz new starters to find out how they found the training and what they liked/disliked.  This is a great way to update your training in a meaningful way.</li>
<li><strong>Evaluating the work performance of trainees</strong>.  After the newbie has started, you can quiz  supervisors on certain learning outcomes, to find out what they think of the performance of the new starter, so  you can know how the new  employees took their training into practice.  This is also important information when reviewing your induction training and what areas need further improvement.</li>
</ol>
<p><strong>How quizzes can be used with induction training video for optimal results</strong></p>
<p>Research has found that viewers of a training video score better on message retention and recall levels when they are told that they will be tested.<br />
To use quizzes properly with a training video:</p>
<ol>
<li> Quiz your learners before producing the training video.  By finding out what information current staff have difficulty with, you will be more knowledgeable about the type of information to put into your training video.</li>
<li> Quiz your learners after (or during) the video training. This makes sure they have absorbed the information.</li>
<li> Use a quiz as a review tool. This is a great way to refresh staff.  Even if they only watch a small segment of an induction training video (for example: warm up exercises, by undertaking a small quiz on this topic, you know that they have learnt the information).</li>
</ol>
<p>Now, while it is all well and good to test people during induction training, we hear from many companies that this sort of e-learning approach can be flawed.  All it takes is for a dodgy supervisor to hand people the answers and everyone passes through the quiz in flying colours.</p>
<p>That&#8217;s why it is important when testing people that if they get it wrong, they have to go back to that section and watch the video again.  Or alternatively, the questions are randomly displayed so that it makes cheating much harder.</p>
<p>According to <a title="Quiz Creator" href="http://www.sameshow.com/quiz-creator.html">Joe Huang</a>, it is important to choose a quiz creating software that has anti-cheating features.  This includes a time limit (so that there is no time to research answers), randomization (questions occur in different order), access control (password only access to change the test) and a concealed XML file (this stops the answers from being viewed).</p>
<p><a class="a2a_button_facebook" href="http://www.addtoany.com/add_to/facebook?linkurl=http%3A%2F%2Fwww.digicast.com.au%2Fblog%2Fhow-using-quizzes-in-induction-training-improves-new-starter-learning&amp;linkname=How%20Using%20Quizzes%20in%20Induction%20Training%20Improves%20New%20Starter%20Learning" title="Facebook" rel="nofollow" target="_blank"><img src="http://www.digicast.com.au/blog/wp-content/plugins/add-to-any/icons/facebook.png" width="16" height="16" alt="Facebook"/></a><a class="a2a_button_linkedin" href="http://www.addtoany.com/add_to/linkedin?linkurl=http%3A%2F%2Fwww.digicast.com.au%2Fblog%2Fhow-using-quizzes-in-induction-training-improves-new-starter-learning&amp;linkname=How%20Using%20Quizzes%20in%20Induction%20Training%20Improves%20New%20Starter%20Learning" title="LinkedIn" rel="nofollow" target="_blank"><img src="http://www.digicast.com.au/blog/wp-content/plugins/add-to-any/icons/linkedin.png" width="16" height="16" alt="LinkedIn"/></a><a class="a2a_button_digg" href="http://www.addtoany.com/add_to/digg?linkurl=http%3A%2F%2Fwww.digicast.com.au%2Fblog%2Fhow-using-quizzes-in-induction-training-improves-new-starter-learning&amp;linkname=How%20Using%20Quizzes%20in%20Induction%20Training%20Improves%20New%20Starter%20Learning" title="Digg" rel="nofollow" target="_blank"><img src="http://www.digicast.com.au/blog/wp-content/plugins/add-to-any/icons/digg.png" width="16" height="16" alt="Digg"/></a><a class="a2a_button_delicious" href="http://www.addtoany.com/add_to/delicious?linkurl=http%3A%2F%2Fwww.digicast.com.au%2Fblog%2Fhow-using-quizzes-in-induction-training-improves-new-starter-learning&amp;linkname=How%20Using%20Quizzes%20in%20Induction%20Training%20Improves%20New%20Starter%20Learning" title="Delicious" rel="nofollow" target="_blank"><img src="http://www.digicast.com.au/blog/wp-content/plugins/add-to-any/icons/delicious.png" width="16" height="16" alt="Delicious"/></a><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fwww.digicast.com.au%2Fblog%2Fhow-using-quizzes-in-induction-training-improves-new-starter-learning&amp;title=How%20Using%20Quizzes%20in%20Induction%20Training%20Improves%20New%20Starter%20Learning" id="wpa2a_2"><img src="http://www.digicast.com.au/blog/wp-content/plugins/add-to-any/share_save_120_16.png" width="120" height="16" alt="Share"/></a></p><p>No related posts.</p>
<p>Related posts brought to you by <a href='http://yarpp.org'>Yet Another Related Posts Plugin</a>.</p>]]></content:encoded>
			<wfw:commentRss>http://www.digicast.com.au/blog/how-using-quizzes-in-induction-training-improves-new-starter-learning/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Announcing New Training Video Buyer’s Kit</title>
		<link>http://www.digicast.com.au/blog/announcing-new-training-video-buyer%e2%80%99s-kit</link>
		<comments>http://www.digicast.com.au/blog/announcing-new-training-video-buyer%e2%80%99s-kit#comments</comments>
		<pubDate>Tue, 10 Aug 2010 22:09:10 +0000</pubDate>
		<dc:creator>Marie-Claire Ross</dc:creator>
				<category><![CDATA[company induction training]]></category>
		<category><![CDATA[customer training videos]]></category>
		<category><![CDATA[improving safety standards]]></category>
		<category><![CDATA[induction videos]]></category>
		<category><![CDATA[OHS videos]]></category>
		<category><![CDATA[safety videos]]></category>
		<category><![CDATA[staff induction videos]]></category>
		<category><![CDATA[staff training videos]]></category>
		<category><![CDATA[training videos]]></category>
		<category><![CDATA[workplace performance]]></category>
		<category><![CDATA[company inductions]]></category>
		<category><![CDATA[customer training]]></category>
		<category><![CDATA[improving workplace performance through video]]></category>
		<category><![CDATA[induction training videos]]></category>
		<category><![CDATA[job inductions]]></category>
		<category><![CDATA[safety training]]></category>
		<category><![CDATA[safety training videos]]></category>
		<category><![CDATA[staff inductions]]></category>
		<category><![CDATA[staff training customer training videos]]></category>
		<category><![CDATA[training video]]></category>
		<category><![CDATA[training video effectiveness]]></category>

		<guid isPermaLink="false">http://www.digicast.com.au/blog/?p=594</guid>
		<description><![CDATA[It’s smart for companies to be worried about staff and customer training videos and how to tackle them correctly.  There are so many choices.  Quite frequently, training videos are produced that just don’t get watched.  Now making the right decision has just got easier. Melbourne, Australia (August 11, 2010) – Digicast Productions, a training video [...]
No related posts.

Related posts brought to you by <a href='http://yarpp.org'>Yet Another Related Posts Plugin</a>.]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.digicast.com.au%2Fblog%2Fannouncing-new-training-video-buyer%25e2%2580%2599s-kit"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.digicast.com.au%2Fblog%2Fannouncing-new-training-video-buyer%25e2%2580%2599s-kit&amp;source=digicastprodns&amp;style=normal&amp;b=2" height="61" width="50" /><br />
			</a>
		</div>
<p><strong><img class="alignleft size-full wp-image-595" title="Training Video Buyer's Kit" src="http://www.digicast.com.au/blog/wp-content/uploads/2010/08/BuyersKit.jpg" alt="" width="173" height="271" />It’s smart for companies to be worried about staff and customer training videos and how to tackle them correctly.  There are so many choices.  Quite frequently, training videos are produced that just don’t get watched.  Now making the right decision has just got easier. </strong></p>
<p>Melbourne, Australia (August 11, 2010) – Digicast Productions, a <a title="Training videos" href="http://www.digicast.com.au/services/safety-ohs-induction-videos">training video production house</a>, today released the <a title="Training Video Buyer's Kit" href="http://info.digicast.com.au/things-you-need-to-know-before-buying-a-customised-training-video">“Training Video Buyer’s Kit”</a>.   Developing the right training video for your company isn&#8217;t easy.  Nor is choosing the right company to help you.  This kit is a useful resource for anyone involved in the challenging and complex task of deciding upon producing a staff or customer training video and then how to go about it.</p>
<p>Using a four step process the buyer kit includes:</p>
<ul>
<li>A list of questions to decide whether or not a training video is right for an organisation.</li>
</ul>
<ul>
<li> The critical questions to determine what the training video needs to achieve, in order to write the brief and how to best manage the project internally.</li>
<li> A valuable checklist to evaluate the suitability of a video production house.</li>
<li> An additional checklist to measure the effectiveness of training videos already produced by production houses.</li>
</ul>
<p>For a complete copy of the kit, visit <a title="Training videos" href="http://info.digicast.com.au/things-you-need-to-know-before-buying-a-customised-training-video">http://info.digicast.com.au/things-you-need-to-know-before-buying-a-customised-training-video</a><br />
About Digicast Productions</p>
<p>Established in 1991, Digicast is an Australian vendor of <a title="Training Videos" href="http://www.digicast.com.au/services/safety-ohs-induction-videos">customised safety and induction training videos</a>. Thousands of people each year worldwide are trained with Digicast training videos. For more information, visit Digicast at<a title="Digicast Productions" href="http://www.digicast.com.au"> www.digicast.com.au</a> or The Workplace Improver blog for training tips, www.digicast.com.au/blog.</p>
<p>Contact Marie-Claire Ross</p>
<p>Digicast Productions<br />
+ 61 3 9696-4400<br />
mc@digicast.com.au</p>
<p>###</p>
<p><a class="a2a_button_facebook" href="http://www.addtoany.com/add_to/facebook?linkurl=http%3A%2F%2Fwww.digicast.com.au%2Fblog%2Fannouncing-new-training-video-buyer%25e2%2580%2599s-kit&amp;linkname=Announcing%20New%20Training%20Video%20Buyer%E2%80%99s%20Kit" title="Facebook" rel="nofollow" target="_blank"><img src="http://www.digicast.com.au/blog/wp-content/plugins/add-to-any/icons/facebook.png" width="16" height="16" alt="Facebook"/></a><a class="a2a_button_linkedin" href="http://www.addtoany.com/add_to/linkedin?linkurl=http%3A%2F%2Fwww.digicast.com.au%2Fblog%2Fannouncing-new-training-video-buyer%25e2%2580%2599s-kit&amp;linkname=Announcing%20New%20Training%20Video%20Buyer%E2%80%99s%20Kit" title="LinkedIn" rel="nofollow" target="_blank"><img src="http://www.digicast.com.au/blog/wp-content/plugins/add-to-any/icons/linkedin.png" width="16" height="16" alt="LinkedIn"/></a><a class="a2a_button_digg" href="http://www.addtoany.com/add_to/digg?linkurl=http%3A%2F%2Fwww.digicast.com.au%2Fblog%2Fannouncing-new-training-video-buyer%25e2%2580%2599s-kit&amp;linkname=Announcing%20New%20Training%20Video%20Buyer%E2%80%99s%20Kit" title="Digg" rel="nofollow" target="_blank"><img src="http://www.digicast.com.au/blog/wp-content/plugins/add-to-any/icons/digg.png" width="16" height="16" alt="Digg"/></a><a class="a2a_button_delicious" href="http://www.addtoany.com/add_to/delicious?linkurl=http%3A%2F%2Fwww.digicast.com.au%2Fblog%2Fannouncing-new-training-video-buyer%25e2%2580%2599s-kit&amp;linkname=Announcing%20New%20Training%20Video%20Buyer%E2%80%99s%20Kit" title="Delicious" rel="nofollow" target="_blank"><img src="http://www.digicast.com.au/blog/wp-content/plugins/add-to-any/icons/delicious.png" width="16" height="16" alt="Delicious"/></a><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fwww.digicast.com.au%2Fblog%2Fannouncing-new-training-video-buyer%25e2%2580%2599s-kit&amp;title=Announcing%20New%20Training%20Video%20Buyer%E2%80%99s%20Kit" id="wpa2a_4"><img src="http://www.digicast.com.au/blog/wp-content/plugins/add-to-any/share_save_120_16.png" width="120" height="16" alt="Share"/></a></p><p>No related posts.</p>
<p>Related posts brought to you by <a href='http://yarpp.org'>Yet Another Related Posts Plugin</a>.</p>]]></content:encoded>
			<wfw:commentRss>http://www.digicast.com.au/blog/announcing-new-training-video-buyer%e2%80%99s-kit/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Importance of &#8220;Why&#8221; in Training</title>
		<link>http://www.digicast.com.au/blog/the-importance-of-why-in-training</link>
		<comments>http://www.digicast.com.au/blog/the-importance-of-why-in-training#comments</comments>
		<pubDate>Wed, 03 Feb 2010 02:32:44 +0000</pubDate>
		<dc:creator>Marie-Claire Ross</dc:creator>
				<category><![CDATA[company induction training]]></category>
		<category><![CDATA[customer training videos]]></category>
		<category><![CDATA[induction videos]]></category>
		<category><![CDATA[OHS videos]]></category>
		<category><![CDATA[safety videos]]></category>
		<category><![CDATA[staff induction videos]]></category>
		<category><![CDATA[staff training videos]]></category>
		<category><![CDATA[training videos]]></category>
		<category><![CDATA[workplace performance]]></category>
		<category><![CDATA[company inductions]]></category>
		<category><![CDATA[customer training]]></category>
		<category><![CDATA[improving workplace performance through video]]></category>
		<category><![CDATA[introducing new initiative]]></category>
		<category><![CDATA[new company initiatives]]></category>
		<category><![CDATA[safety training]]></category>
		<category><![CDATA[safety training videos]]></category>
		<category><![CDATA[staff inductions]]></category>
		<category><![CDATA[training video]]></category>
		<category><![CDATA[workplace training]]></category>

		<guid isPermaLink="false">http://www.digicast.com.au/blog/?p=216</guid>
		<description><![CDATA[When we were all young children, we all used to bug our parents with lots of  &#8220;Why?&#8221; questions.  And while this can test even the calmest of parents, the truth is children are curious about the world around them and want to understand why things happen.  It helps them learn and communicate. Yet, somehow, as [...]
No related posts.

Related posts brought to you by <a href='http://yarpp.org'>Yet Another Related Posts Plugin</a>.]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.digicast.com.au%2Fblog%2Fthe-importance-of-why-in-training"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.digicast.com.au%2Fblog%2Fthe-importance-of-why-in-training&amp;source=digicastprodns&amp;style=normal&amp;b=2" height="61" width="50" /><br />
			</a>
		</div>
<p><a href="http://www.digicast.com.au/blog/wp-content/uploads/2010/02/roast1.jpg"><img class="alignleft size-full wp-image-219" title="Roast vegies" src="http://www.digicast.com.au/blog/wp-content/uploads/2010/02/roast1.jpg" alt="Roast vegies" width="300" height="214" /></a>When we were all young children, we all used to bug our parents with lots of  &#8220;Why?&#8221; questions.  And while this can test even the calmest of parents, the truth is children are curious about the world around them and want to understand why things happen.  It helps them learn and communicate.</p>
<p>Yet, somehow, as we get older, we forget the importance of why questions.</p>
<p>Recently, I went to a talk by <a href="http://www.thenexgengroup.com/page/about-michael/">Michael McQueen</a> from <a href="http://www.thenexgengroup.com">NexGen Group</a>.  He believes that one of the top five mistakes that leaders make  is that they pass on the &#8216;how&#8217;, but not the &#8216;why&#8217;?</p>
<p>And the reason why this is a big mistake for most companies is that often company processes are perpetuated without people ever questioning why we do something.  Over time, staff are taught processes that solve problems that no longer exist.</p>
<p>He then read us The Pot Roast story:</p>
<p><em>There was a young woman who moved out into her own house. While living at home, she never cooked. Upon the move, she returned home to learn how to cook a few dishes. One of her favorite recipes was Pot Roast. So she asks her mother to show her how to cook one. </em></p>
<p><em>The mother begins to share her expertise with the daughter. She tells her to salt and pepper the meat well. To make sure the vegetables are all cut the same size. Just before the mom places the roast in the pan, she picks up a knife and cuts about a ¼ of an inch of roast from each end. Then she places the meat in the pan.</em></p>
<p><em>The daughter stops her mom. “Mom, I understand why we cut the vegetables the same size – that way they’ll cook uniformly. And I know the reason we salt and pepper the meat all over – and rather heavily, is so the whole roast will absorb the flavor of the seasonings. But why did you cut a little bit off each end of the roast before you placed it in the pan?”</em></p>
<p><em>“Because that’s what you do”, said the mom.</em></p>
<p><em>“But why?”, questioned the girl.</em></p>
<p><em>“Does it help it cook better?”</em></p>
<p><em>“Well, I do it this way, because that’s the way my Mom taught me”, said the mother. “But I’m not really sure why we cut the ends off. Next time we go to visit we’ll ask her.”</em></p>
<p><em>Several months later the family gathers at Grandma’s house for dinner. As grandma prepares the meal the mother and daughter are in the kitchen with her. The daughter asks her grandmother, “Grandma, you’re such a good cook, and I know you passed all your methods on to Mom, but I can’t figure out why we cut the ends off of the pot roast before we cook it.” The grandmother turned to her granddaughter and said, “What are you talking about? I don’t cut the ends off before I cook it.” At this point the mother jumps into the conversation and says, “Yes you do! The time you showed me how to make pot roast, you started to put it in the pan, and then you put the roast back on the cutting board and cut about a 1/4 inch off each end of the roast. I’ve been doing it that way ever since”, she declared!</em></p>
<p><em>The grandmother stared at her daughter in amazement. “Every time you cook a pot roast you cut a ¼ inch off the ends? Every single time?” “Yes!” She answered her mother. <strong>“Every &#8211;  single &#8211;  time, just like you showed me.”</strong> “Honey, all I can say is you’ve been wasting a lot of good meat over the years. The only time I <em>ever</em> cut the ends off the roast is if it’s too big for the pan!”</em></p>
<p>In my role, I am given the opportunity to review new employee induction and procedural training manuals.</p>
<p>When I work on the training materials to write the training video script, I constantly add the &#8220;why&#8221; to procedures.  And the interesting thing, is that when I ask a company why a process needs to be done in a particular way, they either realise that we either need to get rid of the process or that we can explain the process better.</p>
<p>Where in your company can you ask more &#8221;why&#8217;  questions to improve your processes?</p>
<p><a class="a2a_button_facebook" href="http://www.addtoany.com/add_to/facebook?linkurl=http%3A%2F%2Fwww.digicast.com.au%2Fblog%2Fthe-importance-of-why-in-training&amp;linkname=The%20Importance%20of%20%26%238220%3BWhy%26%238221%3B%20in%20Training" title="Facebook" rel="nofollow" target="_blank"><img src="http://www.digicast.com.au/blog/wp-content/plugins/add-to-any/icons/facebook.png" width="16" height="16" alt="Facebook"/></a><a class="a2a_button_linkedin" href="http://www.addtoany.com/add_to/linkedin?linkurl=http%3A%2F%2Fwww.digicast.com.au%2Fblog%2Fthe-importance-of-why-in-training&amp;linkname=The%20Importance%20of%20%26%238220%3BWhy%26%238221%3B%20in%20Training" title="LinkedIn" rel="nofollow" target="_blank"><img src="http://www.digicast.com.au/blog/wp-content/plugins/add-to-any/icons/linkedin.png" width="16" height="16" alt="LinkedIn"/></a><a class="a2a_button_digg" href="http://www.addtoany.com/add_to/digg?linkurl=http%3A%2F%2Fwww.digicast.com.au%2Fblog%2Fthe-importance-of-why-in-training&amp;linkname=The%20Importance%20of%20%26%238220%3BWhy%26%238221%3B%20in%20Training" title="Digg" rel="nofollow" target="_blank"><img src="http://www.digicast.com.au/blog/wp-content/plugins/add-to-any/icons/digg.png" width="16" height="16" alt="Digg"/></a><a class="a2a_button_delicious" href="http://www.addtoany.com/add_to/delicious?linkurl=http%3A%2F%2Fwww.digicast.com.au%2Fblog%2Fthe-importance-of-why-in-training&amp;linkname=The%20Importance%20of%20%26%238220%3BWhy%26%238221%3B%20in%20Training" title="Delicious" rel="nofollow" target="_blank"><img src="http://www.digicast.com.au/blog/wp-content/plugins/add-to-any/icons/delicious.png" width="16" height="16" alt="Delicious"/></a><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fwww.digicast.com.au%2Fblog%2Fthe-importance-of-why-in-training&amp;title=The%20Importance%20of%20%26%238220%3BWhy%26%238221%3B%20in%20Training" id="wpa2a_6"><img src="http://www.digicast.com.au/blog/wp-content/plugins/add-to-any/share_save_120_16.png" width="120" height="16" alt="Share"/></a></p><p>No related posts.</p>
<p>Related posts brought to you by <a href='http://yarpp.org'>Yet Another Related Posts Plugin</a>.</p>]]></content:encoded>
			<wfw:commentRss>http://www.digicast.com.au/blog/the-importance-of-why-in-training/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>When Coffee Machine Training Videos make Customers Turn Off</title>
		<link>http://www.digicast.com.au/blog/when-coffee-machine-training-makes-customers-turn-off</link>
		<comments>http://www.digicast.com.au/blog/when-coffee-machine-training-makes-customers-turn-off#comments</comments>
		<pubDate>Mon, 02 Nov 2009 04:03:25 +0000</pubDate>
		<dc:creator>Marie-Claire Ross</dc:creator>
				<category><![CDATA[customer training videos]]></category>
		<category><![CDATA[training videos]]></category>
		<category><![CDATA[coffee machine training]]></category>
		<category><![CDATA[customer training]]></category>
		<category><![CDATA[sales training]]></category>
		<category><![CDATA[staff training customer training videos]]></category>

		<guid isPermaLink="false">http://digicast.marketing-results.com.au/blog/?p=8</guid>
		<description><![CDATA[I love a good coffee.  And my world recently changed when we bought a coffee machine.  Well, two actually.  One for home, one for the office. We bough a cheapie Sunbeam machine for home and an expensive automated Jura coffee machine for the office. Both machines are great.  In fact, I was pleasantly surprised that [...]
No related posts.

Related posts brought to you by <a href='http://yarpp.org'>Yet Another Related Posts Plugin</a>.]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.digicast.com.au%2Fblog%2Fwhen-coffee-machine-training-makes-customers-turn-off"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.digicast.com.au%2Fblog%2Fwhen-coffee-machine-training-makes-customers-turn-off&amp;source=digicastprodns&amp;style=normal&amp;b=2" height="61" width="50" /><br />
			</a>
		</div>
<p><a href="http://www.digicast.com.au/blog/wp-content/uploads/2009/11/Jura-photo.jpg"><img class="alignleft size-thumbnail wp-image-129" title="coffee machine training video" src="http://www.digicast.com.au/blog/wp-content/uploads/2009/11/Jura-photo-150x150.jpg" alt="coffee machine training video" width="150" height="150" /></a>I love a good coffee.  And my world recently changed when we bought a coffee machine.  Well, two actually.  One for home, one for the office.</p>
<p>We bough a cheapie Sunbeam machine for home and an expensive automated Jura coffee machine for the office.</p>
<p>Both machines are great.  In fact, I was pleasantly surprised that I didn’t need to go out to cafes all the time to get a good coffee.</p>
<p>Jura promotes itself as a premium brand using full page ads in glossy magazines featuring Roger Federer (and I thought print advertising never got me).  And that did it for me.  A quick chat to associates also confirmed that it will last a long time and that it’s easy to use.  It’s a beautiful looking machine and comes with attractive manuals and cleaning devices.</p>
<p>But then it let itself down by providing me with a training DVD that had black texta writing scrawled across it and even a crack.</p>
<p>Naturally, I wasn’t expecting the contents of the DVD to be very professional.  Surprisingly, the training video was put together professionally and featured a perky female voiceover and broadcast quality footage.</p>
<p>But this is where the accolades stop…</p>
<p>One day my barista left me all alone with the new Jura machine.  This just happened to be the day it let me know it wanted to be cleaned.  I’m not technically inclined, so I decided to practise what I preach and go straight to the training video rather than fumble through a manual.</p>
<p>So I was rather frustrated to discover that upon viewing the information about care and maintenance I was dutifully informed by the narrator to visit page three of the manual which was displayed to me with a “Sale of the Century” type hand flourish.</p>
<p>Shocked, I listened on only to find more hand gesture references to other pages in the manual.</p>
<p>At this point, I wanted to make my own hand gesture.</p>
<p>And then when I was actually shown how to use the machine, the language was so stilted and robotic that it was obviously lifted straight from the manual.</p>
<p>Now I don’t want to point out something incredibly obvious here, but there really is little value in producing a training video that refers customers back to the training manual.  I just can’t understand how anyone thought this was a good idea.</p>
<p>And then of course, everyone knows that we all dislike the cold, distant language of a technical manual.  But to do it in training video is pretty unforgivable in my book (or manual as the case maybe).</p>
<p>Producing stilted, un-engaging training videos for a workforce will always be a waste of time and money, but to do this with customer training is incredibly damaging to your brand.  I might still like the Jura for the coffee it produces, but my impression of the brand as premium has fallen quite considerably.</p>
<p>A customer training video is a great opportunity to let your customers know that you care about them and want to improve their experience with your product.  Talk to them like a human (not a robot), help them love your product, not want to make rude gestures at it.</p>
<p>Produced correctly it can also serve as a multi-purpose promotional tool.  And if you are producing a high quality product, your training video also needs to be premium quality.</p>
<p>And what about the Sunbeam coffee machine, you ask?  Well, it also came with a training DVD.  A beautifully produced, well-written script that makes me feel good about my bargain purchase.  I have been pleasantly surprised at how good my low priced coffee machine is.  And I would definitely recommend it.   Cappuccino, anyone?</p>
<p><a class="a2a_button_facebook" href="http://www.addtoany.com/add_to/facebook?linkurl=http%3A%2F%2Fwww.digicast.com.au%2Fblog%2Fwhen-coffee-machine-training-makes-customers-turn-off&amp;linkname=When%20Coffee%20Machine%20Training%20Videos%20make%20Customers%20Turn%20Off" title="Facebook" rel="nofollow" target="_blank"><img src="http://www.digicast.com.au/blog/wp-content/plugins/add-to-any/icons/facebook.png" width="16" height="16" alt="Facebook"/></a><a class="a2a_button_linkedin" href="http://www.addtoany.com/add_to/linkedin?linkurl=http%3A%2F%2Fwww.digicast.com.au%2Fblog%2Fwhen-coffee-machine-training-makes-customers-turn-off&amp;linkname=When%20Coffee%20Machine%20Training%20Videos%20make%20Customers%20Turn%20Off" title="LinkedIn" rel="nofollow" target="_blank"><img src="http://www.digicast.com.au/blog/wp-content/plugins/add-to-any/icons/linkedin.png" width="16" height="16" alt="LinkedIn"/></a><a class="a2a_button_digg" href="http://www.addtoany.com/add_to/digg?linkurl=http%3A%2F%2Fwww.digicast.com.au%2Fblog%2Fwhen-coffee-machine-training-makes-customers-turn-off&amp;linkname=When%20Coffee%20Machine%20Training%20Videos%20make%20Customers%20Turn%20Off" title="Digg" rel="nofollow" target="_blank"><img src="http://www.digicast.com.au/blog/wp-content/plugins/add-to-any/icons/digg.png" width="16" height="16" alt="Digg"/></a><a class="a2a_button_delicious" href="http://www.addtoany.com/add_to/delicious?linkurl=http%3A%2F%2Fwww.digicast.com.au%2Fblog%2Fwhen-coffee-machine-training-makes-customers-turn-off&amp;linkname=When%20Coffee%20Machine%20Training%20Videos%20make%20Customers%20Turn%20Off" title="Delicious" rel="nofollow" target="_blank"><img src="http://www.digicast.com.au/blog/wp-content/plugins/add-to-any/icons/delicious.png" width="16" height="16" alt="Delicious"/></a><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fwww.digicast.com.au%2Fblog%2Fwhen-coffee-machine-training-makes-customers-turn-off&amp;title=When%20Coffee%20Machine%20Training%20Videos%20make%20Customers%20Turn%20Off" id="wpa2a_8"><img src="http://www.digicast.com.au/blog/wp-content/plugins/add-to-any/share_save_120_16.png" width="120" height="16" alt="Share"/></a></p><p>No related posts.</p>
<p>Related posts brought to you by <a href='http://yarpp.org'>Yet Another Related Posts Plugin</a>.</p>]]></content:encoded>
			<wfw:commentRss>http://www.digicast.com.au/blog/when-coffee-machine-training-makes-customers-turn-off/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
	</channel>
</rss>

