I wasn't a fan of the last one (Safety in Paradise - Can Air New Zealand make Safety Sexy?), but I love the new The Most Epic Safety Video Ever. It's a cross promotion of both The Hobbit and New Zealand tourism that seamlessly merges together with safety. It follows on from the safety training video that was made two years ago (An Unexpected Briefing) that was also inspired by The Hobbit movie (which is actually my favourite out of all of them).
The movie starts with two real-life Hobbit Fans rushing to board their plane and then freaking out once boarded, when they realise they are sitting near The Hobbit actor Elijah Wood. They then start watching the onboard flight video and are quickly transposed to the The Hobbit set that really features the beauty of New Zealand.