The Workplace Improver Blog Improving Workplace Safety, Performance and Training through Video

Category Archives: training videos

We’ve won a Gold Award for Best Use of Video in a Training Program

LearnX Asia Pacific 2010 recognizes Digicast Productions as producing induction training videos that are like gold.

We are very excited to be given a gold award for the induction training video we created for our wonderful client Conundrum Holdings.

The reasons we won were because of the amazing time/cost benefits we have saved Conundrum, as well as providing higher quality training.

Since the induction video was introduced at Conundrum Holdings, Conundrum’s induction training has been re-invigorated and they now get praise for their induction system whereas before they mostly got grumbles.

“We continuously aim to improve the safety and productivity at our quarry sites.  Now
that we have a quality training tool that can be incorporated into our site induction
process, it has reduced the time to train staff/contractors by 68%. A major benefit has
been the saving to management time which is saving us around 2.5 hours a week or about
$20,000 a year. Site managers now have more time to get on with the task of actually
managing the sites. But more importantly, it still ensures that the inductions are of a
consistently high standard and we no longer get complaints from contractors about
having to sit through another dull site induction”.

Tom Kerr, OHS Manager/Quality Assurance Manager, Conundrum Holdings

Thanks to LearnX and Conundrum for this Award.

You can read more about how we helped Conundrum, here.

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Five Induction Trends that can put you out of business

Do new staff feel undervalued in your company?

Do new staff feel undervalued in your company?

Getting new starters up to speed as quickly possible should be the goal of every company.  Yet, sadly, most companies tend to induct new starters with boring reading materials and little training support.

Making new hires feel welcomed and valued needs to be the principal induction objective for every company.

Why?  Here are five reasons.

1. First impressions count - Inductions represent the most teachable moment you will even have – so use it wisely.

2. Induct well or perish – 25% of new starters make the decision to leave in the first week of work.  Some reasons include “boring”  and ” sink or swim” induction processes.

3. 47% of new employees leave after 90 days – 60% of respondents in the Recruitment Solutions survey indicated that improvements to induction are a priority area to stop new talent leaving.

4. The cost of early leavers is high – It can take as long as six months to get a return on your investment after a new starter leaves.

5. 54% of companies surveyed by Taleo Research have inconsistent induction training.  This has a big impact on productivity and also your safety culture.

The faster new employees get up to speed, the faster they can contribute to your bottom line.

And with a talent shortage forecasted to be at the end of the year, it makes sense for companies to overhaul their induction process now, to ensure that they are the company people want to work for.

And improving your induction process doesn’t have to be difficult.  Sometimes, it can be as simple as introducing formal inductions that includes as much visually appealing training materials as possible, to improve engagement.  This can be as easy as including photos and diagrams in your training, as well as training videos.

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Why induction training programs are so important to company success

Staff inductionsAccording to research by Recruitment Solutions in April 2007, 47% of employee turnover occurs within the first 90 days of employment.  With 60% of respondents highlighting induction improvements as a priority area for investment.

While other research points to 25% of new starters making the decision in their first week that they no longer want to work with the company.  Again, a poor induction process is to blame with many feeling overwhelmed, bored or confused.

Further research by the Aberdeen Group in 2008, found that companies that were the best at inducting had:

  • 100% improved their retention rate of new hires;
  • 60% reduced their ‘time-to-productivity’ rates.
With these figures, you think it’d be pretty obvious that companies would value their induction process and use it as a great opportunity to get new starters on-board and aligned with the company culture.
Yet, we all know that many companies are guilty of providing boring and drab induction processes, that do little to engage people let alone lift productivity.
While the GFC has enabled many companies the time to review their procedures and processes, it would appear that only the rare ones, gearing up for abundant times, are getting their induction processes in order.
By improving the induction process, companies will be able to  boost retention rates and productivity levels enabling new recruits to contribute to the bottom line much quicker.  After all, in Australia it is being estimated that we will be having a talent shortage later in 2010.
So what are you doing to improve your company induction process to improve staff retention levels and productivity?
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Why do men feel the urge to insert sexual terms into workplace training materials?

Back in the early 90′s, there used to be an Australian comedy series called “Fast Forward”, that featured a character called, Calvin Cunnington (played by Michael Veitch), who would burst into laughter at any sexual innuendos mentioned in the workplace, subsequently driving his colleagues mad.

As a training video producer, specializing in safety and induction videos, as well as marketing videos in the industrial arena, I come across training materials that are pretty dry.  My job is to transform the training materials into training video scripts that are interesting and will improve message retention and comprehension.

Yet weirdly, I feel a bit like Calvin when I read training materials and find all sorts of sexual terms lurking behind quite mundane and technical text.

My favourite one is slab penetration.  Any shape and size of penetration can be made through decking.   If size of penetration is greater than one rib…..

I couldn’t work out what it all meant and was very surprised to discover that slab penetration is all about cutting.  Who knew that cutting a piece of metal is really all about penetrating and that even the size is so important?

The next one is “insert the fuel nozzle into the receptacle“.  Okay, that’s probably harmless and the more I think about it, it would be pretty hard not to write that in a suggestive tone!

But time and time again, I come across very technical training materials that seem to use a lot of references to penetration, erections, vibrator compaction (ouch!) and receptacles.  And many times, I’ve felt that the words are just said too many times or could be substituted for something else.

It reminds me of my biology notes at school.  I found it quite funny to write orgasm, instead of organism in my personal biology notes.  My mother read them and was quite disturbed that I had got those words so wrong.  But that was just a teenager deliberately exchanging words for a bit of fun.

What I can’t work out is whether men are deliberately slipping in sexual terms because they are finding the material just a tad boring and they want to spice things up a bit.  Or whether it’s all a bit subconscious.

One thing for sure is that while inserting sexual terms into training might be a bit of fun for the writer, it certainly doesn’t help the learner.  Once I stumble on sexual innuendos in a very non-sexy topic, it is fairly distracting.  Particularly, when I can’t understand how in the world cutting can be replaced by penetration.  Or maybe it’s just me (or just a girl thing)?  Maybe men are fine with all of these phallic phrases and don’t even notice them.

But as for staff training, how do employees go with reading these training materials?   Are there Calvin-esque type sniggers occurring during induction training in workplaces across the country?

What I want to know is has anyone else experienced sexual terms being inserted into training materials (or even marketing materials) that just seemed a little bit inappropriate?

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The Importance of Using Visuals in your Training Materials

farm_signsIn a recent AFRBoss article, it was cited that an important trend over the next decade will be the shift from words to images in communication.

Rather than bombard people with an avalanche of reading material, people will prefer visual representation of data.

This isn’t a surprise given our time-poor, attention-scarce, give-it-to-me-now lifestyle.

So to future-proof and update training materials, now more than ever, there is growing importance for companies to use visuals to aid in learning.

After all, we remember:

  • 10% of what we read
  • 20% of what we hear
  • 30% of what we see
  • 50% of what we both hear and see

In fact, studies by educational researchers found that 83% of human learning occurs visually.   Visually rich training materials keep the eyes busy and therefore, the brain more alert and active to learn information.

Yet, I often get amazed when I go through company training manuals how so few of them include pictures or even colour for that matter.  And of course, very few of them use video as part of training.

“Something is happening. We are becoming a visually mediated society. For many, understanding of the world is being accomplished, not through words, but by reading images.”

Paul Martin Lester, “Syntactic Theory of Visual Communication”

What can you do to start making your training materials more visually appealing?

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The Importance of “Why” in Training

Roast vegiesWhen we were all young children, we all used to bug our parents with lots of  “Why?” questions.  And while this can test even the calmest of parents, the truth is children are curious about the world around them and want to understand why things happen.  It helps them learn and communicate.

Yet, somehow, as we get older, we forget the importance of why questions.

Recently, I went to a talk by Michael McQueen from NexGen Group.  He believes that one of the top five mistakes that leaders make  is that they pass on the ‘how’, but not the ‘why’?

And the reason why this is a big mistake for most companies is that often company processes are perpetuated without people ever questioning why we do something.  Over time, staff are taught processes that solve problems that no longer exist.

He then read us The Pot Roast story:

There was a young woman who moved out into her own house. While living at home, she never cooked. Upon the move, she returned home to learn how to cook a few dishes. One of her favorite recipes was Pot Roast. So she asks her mother to show her how to cook one.

The mother begins to share her expertise with the daughter. She tells her to salt and pepper the meat well. To make sure the vegetables are all cut the same size. Just before the mom places the roast in the pan, she picks up a knife and cuts about a ¼ of an inch of roast from each end. Then she places the meat in the pan.

The daughter stops her mom. “Mom, I understand why we cut the vegetables the same size – that way they’ll cook uniformly. And I know the reason we salt and pepper the meat all over – and rather heavily, is so the whole roast will absorb the flavor of the seasonings. But why did you cut a little bit off each end of the roast before you placed it in the pan?”

“Because that’s what you do”, said the mom.

“But why?”, questioned the girl.

“Does it help it cook better?”

“Well, I do it this way, because that’s the way my Mom taught me”, said the mother. “But I’m not really sure why we cut the ends off. Next time we go to visit we’ll ask her.”

Several months later the family gathers at Grandma’s house for dinner. As grandma prepares the meal the mother and daughter are in the kitchen with her. The daughter asks her grandmother, “Grandma, you’re such a good cook, and I know you passed all your methods on to Mom, but I can’t figure out why we cut the ends off of the pot roast before we cook it.” The grandmother turned to her granddaughter and said, “What are you talking about? I don’t cut the ends off before I cook it.” At this point the mother jumps into the conversation and says, “Yes you do! The time you showed me how to make pot roast, you started to put it in the pan, and then you put the roast back on the cutting board and cut about a 1/4 inch off each end of the roast. I’ve been doing it that way ever since”, she declared!

The grandmother stared at her daughter in amazement. “Every time you cook a pot roast you cut a ¼ inch off the ends? Every single time?” “Yes!” She answered her mother. “Every – single – time, just like you showed me.” “Honey, all I can say is you’ve been wasting a lot of good meat over the years. The only time I ever cut the ends off the roast is if it’s too big for the pan!”

In my role, I am given the opportunity to review new employee induction and procedural training manuals.

When I work on the training materials to write the training video script, I constantly add the “why” to procedures.  And the interesting thing, is that when I ask a company why a process needs to be done in a particular way, they either realise that we either need to get rid of the process or that we can explain the process better.

Where in your company can you ask more ”why’  questions to improve your processes?

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What is inconsistent training costing your company?

Consistent staff trainingIt goes without saying that staff training is incredibly important for continual company improvement.

In Chet Holmes book The Ultimate Sales Machine, he talks about the Tribal Method of Training.  This is where information gets passed person to person by word of mouth, like the cavemen might have done (informal training).

Newcomers work alongside another staff member to learn what they are meant to do.  There is no formal classroom training, no formal methodology and no training manuals.

This is the worst type of staff training.  Mainly because the training is inconsistent and if the staff member is having a bad day they will just teach bad habits.

Another style of staff induction or staff training is the formal classroom style.  Of course, while the training materials might be consistent different trainers will often teach different things.

And if you need to undertake sales training, take a look at Paul McCord’s blog post called ” Consistency in Sales Training relates directly to Consistency in Production”.  It’s a real eye-opener about the costs of inconsistent training to a company’s sales process.

Good training ensures that all staff work in harmony.

How consistently trained are your staff?  To find out how well you are faring write a T or F against the following questions:

1. Each training facilitator teaches the same procedures, so that staff walk away knowing exactly what to do

2. Every staff member would provide the same answer for one of our processes.

3. All of our staff members perform their job at a high level of excellence.

4. Results in our company are predictable because of consistent training and skills.

5. All employees know what the company considers as a good attitude or performance.

6. Customer complaints are always dealt with in the same way, no matter which department the customer complains to.

If you have answered false to any of these statements, you aren’t serious about the calibre of your training.

With consistent training, every staff member will know your procedures so that customers are dealt with in the same manner and all procedures are done in the most productive, correct and safe manner.  Productivity is high.

And remember, you can’t get more consistent training than a properly made staff training video.

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How to Improve Business Performance through Better Staff Inductions

Flickr: Jeroen Kransen

Flickr: Jeroen Kransen

Induction and staff onboarding play a large role in bringing new staff up to speed with staff culture, processes and safety rules.  Yet, orienting new employees to both their workplaces and their jobs is one of the most neglected functions in many organizations.

Frequent complaints about induction programs are that they are overwhelming and boring.  Employee handbooks no longer cut it when welcoming a new employee to your company. Nor does making new hires sit through PowerPoint presentations with a disengaged staff member.

In fact, research has found that employees make the decision in their first week of work as to whether they will stay with the company or not. This makes the first week a crucial milestone for every employer to make sure that they correctly induct staff for the best results.

The cost of poor orientation is huge.  Benefits of properly designed induction programs include decreasing the start up costs of getting the new hire up to speed with their job, saving supervisor time, reducing employee turnover and improving overall job satisfaction.

Research has found that the best types of induction programs include face-to-face time, video training modules and involve senior management.

Best of all, using some video training actually reduces the costs of induction and improves the consistency and recall of messages.  Senior management can also feature in the training videos to lessen the time they are required for inductions.

In 2006, Taleo conducted research (Onboarding: Speeding the way to productivity) that found that 54% of respondents believed that onboarding was not consistent across their organization.  Improving the consistency of training messages vastly improves the productivity and even safety of your staff.

Most companies are surprised to know that face-to-face induction programs can be very expensive to facilitate, given the length of time required by the trainer and the new staff member. Yet, once a video induction program has been created, the cost can be as low as $9 per new hire.

Ultimately, it is the hidden cost of poor induction and onboarding that has possibly the biggest impact on return on investment.

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How to Improve On-Site Inductions

Conundrum employeesFor many companies, both large and small, new contractor or employee orientation is a perfunctory process.  It usually involves a manager who might prefer to be working on other jobs talking through a PowerPoint presentation or checklist. This is usually followed by introductions and a tour of the premises. Then, the new hire is thrown into the workplace with little consideration for the confusion that comes with commencing a new job or the site-specific hazards that may exist.

Improving the Induction Process

Successful companies understand that that a well-oriented employee will approach a new job with heightened confidence resulting in better performance and productivity. They are also more likely to be committed to the company reducing high employee turnover costs.

According to Randolph Cirilo & Brian H Kleiner from Management Research News 2003, they found that effective orientation programs provided more substantive content, face to face learning, utilized vivid presentation techniques, participative learning methods and involved management.

While XpertHR UK in April 2009, found that highly successful inductions were structured and formal.

So what is a Better Induction System?

The good news is that the best induction process will not only cost you less to train staff, but will actually improve your training outcomes.

And yet the answer is one that is often overlooked by companies – an induction training video.

A custom made training video for your workplace:

  • Teaches the same amount of information taught by instructors in half or a third of the time.
  • Increases comprehension and retention of the subject matter by approximately 50% over printed material alone.
  • Commands the attention of the viewer and motivates them to learn more.
  • Is more persuasive than written material which is perceived as less important and credible.
  • Provides faster rollout and take up of training.
  • Ensures consistent training messages are communicated.
  • Relieves the trainer of repetitive tasks.

How does it work?

A well-planned induction video provides structured training that can even include introductions from senior management, freeing up their time.

While using visuals to communicate is also another major advantage as it makes difficult processes easier to understand.

Tom Kerr, the OHS Manager from Conundrum Holdings explains how a customized induction training video has simplified the induction process of contractors and staff across their work sites.

“We were finding that delivering individual inductions for all contractors and staff working on our sites was taking up a lot of management time. We also didn’t have any real evidence that each induction was consistent or that everything was getting covered, “explains Tom Kerr.

“Now that each person signs off they have watched the video and are tested directly on their knowledge learnt from the video, we can be sure that they have been made aware of all safety hazards and controls. The training is now more engaging and has the advantage of putting visual cues to the site rules and procedures. Given the inherent dangers with working in a quarry it is important that we train our staff and contractors to work safely. It also imparts our company culture really well. Another benefit is that we can refer staff back to specific areas of the video for more employee specific refresher training”.

For companies looking to improve their induction process, a custom made training video for their workplace can provide successful learning outcomes, reduce incidents and injuries, while decreasing training costs.

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How to Evaluate the Effectiveness of a Training Video

training_video_checklist

Research has found that expertly produced training videos provide faster training, high usage, flexibility and more consistently trained staff.

Selecting the correct training video producer is extremely important to the success of your training video.

Video production houses often do a full array of video production services from television ads, filming seminars and live events, producing corporate videos and training videos. They can be separated into three categories – advertising commercial, live corporates or instructional-design producers.

For most training situations, instructional-design producer-writers are best for producing video enhanced training sessions. These producers also possess greater expertise in working with detailed training materials.

The best way to assess whether the training video company is producing training videos from an instructional design perspective is to review their work and ask the following questions:

Script
1. Is the level of information easy to understand? Would a school age student be able to easily grasp the messages?

2. Is the script written in a way that engages? Or do you feel as if you are being told to do something by a bossy teacher rather than being shown in a friendly way?

3. What was the pace like for the video? Was it just right, too slow or quick?

4. Was the content presented in a logical, easy to follow sequence?

5. Was new material introduced before you could absorb the previous information fully?

Production

6. Were the work surroundings relevant? Was it trying to be all things for a range of industries or has it been customized for one company?

7. Were the characters and situations shown realistically?

8. Were the desired behaviours modeled in a way that can be copied by employees?

9. Were there things happening in the background that were distracting you from learning (eg: forklift hitting a pole)?

10. Were elements of a process clearly shown so that you could understand what they were referring to? (eg: when discussing say, a ‘stop’ button on a machine it was shown, so you knew what it looked liked)?

11. Were there too many special effects or graphics that took the attention away from the messages, thereby reducing the effectiveness of the program?

12. Were titles used to reinforce important points to enable staff to remember and absorb important information?

13. If you were an employee of this company how would you feel about them? Excited to be working for them, comfortable about the new process or feeling like they don’t really care about their staff?

14. Were employees tested on their knowledge after watching a video to increase mental effort, therefore improving motivation and comprehension?

By keeping these questions in mind when reviewing training videos, you will be able to quickly evaluate how effective the training video will be as an educational tool.

This will enable you to choose the right video production provider rather than developing an employee training video that will end up gathering dust on your shelf.

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