The Workplace Improver Blog Improving Workplace Safety, Performance and Training through Video

Monthly Archives: September 2010

How Standardizing your Safety Communication improves Workplace Consistency

When it comes to training staff on safety or procedures, one of the biggest problems many of our clients talk about is the difficulty of training staff consistently across numerous sites.

Often, staff are taught different information from one site to the next. And when you have hundreds or thousands of staff, this can be problematic.

It often results in different levels of productivity and a wild variation in safety records across the board.

Unless companies have a standardized approach to their training,  variations in the training message will create a workforce that is not aligned and working together to reach the same goals.

Buddies – Friends or Foe?

One area where this can be quite problematic is the buddy system form of training.

According to Wikipedia, the buddy system is a procedure in which two people, the buddies, operate together as a single unit so that they are able to monitor and help each other.  In training or the induction of newcomers to an organization, the less experienced buddy learns more quickly from close and frequent contact with the experienced buddy than when operating alone.

The buddy system is a good system that research has found provides optimal induction training.  However, the buddy system is only as good as the buddy doing the training.  What can sometimes happen is that companies assume that workers will train new staff the right way.  But what can happen if staff have had inconsistent training, is that they perpetuate more inconsistent training.  So new staff end up being taught different processes and safety information, which over time, can result in disastrous consequences.

The solution is to provide everyone with consistent training and the same stardardized messages.  Only then does the buddy system work effectively.  In fact, it will work extremely well and further reinforce messages and understanding.

Systemizing your Messages

The key to getting your workforce all understanding your safety and training messages in unison is the simple reinforcement of facts.  Repeatability and standardization of message are key.

And one proven way is to develop training videos for your company.  Even better if you can create other communication types that convey your core messages that hit all of the senses (see it, touch it, hear it etc).  Only then will you get message standardization.  And as a training video automates the messaging, it is a cost effective way to get consistent message understood by your workers no matter where they are located.

Helping Senior Leaders Lead

One further benefit is that when the CEO needs to visit different sites across the country, he or she will do a far better job communicating to all the workers who are all aware of the company stance on safety, the company vision and goals.  Rather than spend time writing different speeches to cater for the differing levels of safety awareness, the CEO can go and out communicate and engage knowing that everyone is on the same page.

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How Poor Communications results in Workplace Mistakes

Research studies tell us that 70% of workplace mistakes are a result of poor communication.

Communication failures can be costly.  It can cause loss of business, accidents, frustration, hostility, high employee turnover, low productivity and much more.

According to Kris Cole, who wrote the book Crystal Clear Communication, there are quite a range of communication difficulties.  These being:

  • Not explaining goals or priorities properly
  • Not listening
  • Not understanding fully and failing to ask questions
  • Mind made up, preconceived ideas
  • Not understanding others’ needs
  • Not thinking it through clearly, jumping to conclusions
  • Losing patience, allowing discussion to become heated
  • Short of time
  • Bad mood
  • Failure to explore alternatives

But it’s not just personal communication that can go awry.  Business communication will also fail to miss the mark, if those responsible for corporate communication have the same communication difficulties as mentioned above.  That’s why it is so important when companies commence a training video that all of those involved in the process are on the same page.  Otherwise, the training video process can be drawn out and in danger of missing the mark.

Where in your daily life can you change your communication style to ensure mistakes get reduced?  And for company communication, how can you make sure it is unified with all those responsible aligned with the same agenda?

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How to improve safety by valuing safety in hard dollars

It might seem like a hardened, senior management business view, but there is evidence that moving from measuring incident rates to the cost of safety in dollar terms, can actually improve safety.

In his article, Mind Shifting into Safety Excellence,  Dr Larry L. Hansen from L2H, talks about the need for companies to change how they measure safety performance.

As Dr Hansen succinctly puts it, “What does your CEO and CFO value most…reduction in rates? Or reduction in costs?” Obviously, nearly everyone would choose costs.  Yet,  so many companies emphasize incident rates as the driving metric of safety performance.

In a Safety & Health magazine readership poll a resounding 86.3% percent of respondents believed that occupational injuries in the US are under-reported.

Callout Title
“The biggest impediment to safety excellence is the use of incident rates as the driving measure of performance.” – Dan Zahlis

While at a more local level, Dr Yossi Berger from the Australian Worker’s Union (AWU) has stated in a recent NSCA interview that reductions in injuries do not provide the correct information about the quality of health and safety standards nor about daily risks experienced by workers at their tasks.

Dan Zahlis, Founder of the Active Agenda project used to be the Regional Risk Manager for The Häagen-Dazs Company.

His most immediate challenge was to reduce high Workers Compensation costs at the California facility. What he found was that head office imposed “incident rate measurements‟  which had frustrated supervisors (because they were accountable for something over which they had little control), had created employee cynicism, (because workers knew that numbers were suspect), and had driven real problems and near-miss events underground, (until they ultimately surfaced as costly injuries).  Dan removed the incident rate measurement and implemented what he called the “ultimate safety metric‟ – “Average Loss Cost‟ -calculated by the following formula:

Average Loss Cost = Total COST of all INCIDENTS/Total NUMBER of all INCIDENTS
(And by INCIDENTS, Dan meant ALL – Near Misses, First Aid, Medical Only, Restricted Duty, and Disabling)
Dan’s goal was to build trust and remove cynicism by removing the negative consequences associated with reporting, which in turn would expose real problems and allow real safety progress to occur.
The genius of this metric is that the only two ways it can be improved is by increasing the number of incidents reported (exposing hidden problems), or by reducing total costs (forcing better management of employee claims).
At the end of the first year, the plant reported 33% more claims, BUT produced a 30% reduction in claim costs.  And, of course he lost his job for bucking corporate policy.  He then went on to a Dole Foods Division where he applied the same approach and reduced loss costs from $385,000 to $30,000 in the first year.

So what do you think?  Leave a comment below about your company incident rates and your experiences.

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