The Workplace Improver Blog Improving Workplace Safety, Performance and Training through Video

Monthly Archives: October 2009

Telling Stories to Improve Job Inductions (Part 2)

Conundrum induction trainingAccording to an article by Steve Osborn in The Safety & Health Practitioner June 2007, formal job induction training must deal with performing specific tasks safely, information about duty of care (both the company and workers) along with standard emergency procedures.

In particular management expectations with respect to health and safety need to be addressed along with certain standards of behaviour being made a condition of employment.

In this article, it was found that staff need to be inducted but also refreshed annually.  More importantly, business leaders should be involved and be seen to be involved.

As mentioned in my previous blog post, company-specific stories are a useful means of communicating the firm’s history, traditions, and values.   This technique can also be skillfully transferred to show new employees how to do their jobs safely and correctly by talking about how others have done their job in the past.  It has also been found to be an effective communication method to change poor behaviour or attitudes within companies about the importance of safety.

In order to use corporate story-telling in your company, think about some examples where a staff member has worked safely and avoided an incident by thinking ahead.  Was their an employee who worked safely despite his colleagues urging him to do otherwise that resulted in an accident being avoided?

Stories frame information so that it is meaningful, memorable and understandable.  They provide a power tool for communication, problem solving and perpetuating important company values.  Video storytelling is a great way to communicate your company stories.

Can you think of ways to include storytelling in your inductions?  What legendary stories do you have in your organisation?

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Telling Stories to Improve Company Staff Inductions (Part 1)

Company induction training is all about communicating the company’s core values and its nature, in order to motivate new employees to adopt behaviours that translate into action on a daily basis.  It is about shaping staff’s work values and sense of identity with the company.

Typical information includes a company introduction, history, nature of the business, organisational philosophy, human resources policies and procedures.

In a Management Research News article (August 2003), Cirilo and Kleiner found that highly effective induction training painted a vivid and detailed picture of the firm and used corporate story-telling techniques.

In “Mastering the Rockefeller Habits” author Verne Harnish also concludes that corporate storytelling is crucial for successful staff indoctrination.  He believes that a little bit of story and legend is needed to cement the bond between the CEO (or other senior manager) and employee.

For example, US company Nordstrom is renowned for its customer service.  Their orientation of new hires consists of telling stories about heroic customer service (e.g., the employee who ironed a shirt for a customer who had a job interview on the day of the purchase).

Effective induction training allows for the new employee to possess a good sense of what actions are valued and how they can manifest it in their own behaviour.

Rather than just telling staff what to do or giving vague parameters, corporate story-telling raises the bar further and encourages staff to undertake exemplary behaviour.  Or just understand the company history and values in a more detailed way.

And of course, corporate story telling comes to life in video format.

Stories can easily be incorporated into induction training videos.  The story can be told by senior managers or those involved with the story.  This only involves a small amount of time to be filmed which can be used to show many staff across many locations for years to come. Reenactments can be filmed to make the story come to life.

Can you think of ways to include storytelling in your inductions?

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Improving Forklift Driving Safety in the Workplace

Forklift driver trainingGypsum Board Manufacturers of Australasia (GBMA) is a collection of five plasterboard companies across Australia and New Zealand (Boral, CSR, Lafarge, Winstone Wallboards and BGC).  They meet every month to look at ways to improve safety within their industry.  And despite being competitors, they actually collaborate and work towards lifting safety standards together.

One example is the Forklift Challenge.

Every year workers at all five companies are given the opportunity to test their forklift skills by entering the Forklift Challenge.  Throughout the year extra forklift training is undertaken and competitive trials.  Three of the best forklift drivers from each company then compete in the national competition (or 15 competitors in total).

The challenge involves drivers driving product through several difficult courses.  It also includes a pre-operational check and a theory test.  They are also judged on their safety knowledge and operational ability.

It’s a great way to get forklift drivers involved in improving their driving skills and being more aware of safety procedures.  It also lifts the standard of forklift drivers across the industry.

And the competitors all want to get involved, in order to be a part of the challenge that is usually held at an interstate (or even international) location.

GBMA is a great example of competing companies working together to improve the safety and training standards in plasterboard companies.

How can you look at working together with your competitors to improve the safety standards in your industry?

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