Workplace Communicator Blog

Why Optimising your Tool Box Talks Improves your Safety Outcomes

Posted by Marie-Claire Ross on Mon, Jun 5, 2017
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3 Strategies to Build and Enhance Safety Leadership

Posted by Marie-Claire Ross on Fri, Apr 28, 2017

We are very excited to announced that Marie-Claire Ross is speaking at the Safety First Expo in Melbourne on Tuesday 11 May at 10.30am.

In her presentation she will be covering:

  • The role of trust in improving collaboration, safety outcomes and harnessing the collective intelligence of their workforce.
  • How to communicate, engage and empower employees, in order to build trust.
  • 3 important pillars to build a high performing safety leadership culture.

If you are frustrated with the lack of progress in improving employee or contractor awareness of safety or just want some new insights to consider, this session is for you.  And it's free.

You can find out more at:


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Topics: safety leadership, fixing safety culture

Why Safety Professionals Need to Sell Safety to Management

Posted by Marie-Claire Ross on Thu, Jun 16, 2016

Over the last 15 years, I've worked with a wide range of safety professionals.  In that time, many of them have stayed in relatively the same position, while others have become the head of operations for large companies around the world.

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Topics: CEOs and executives

10 Free Safety Communication Resources

Posted by Marie-Claire Ross on Mon, May 2, 2016

Safety_communication_sign.jpgWhen it comes to safety communication, there are times when we have different requirements to engage people on safety.

At this time, you may want to know how to convince your supervisors to care more about safety.

Or maybe you're currently getting push back on safety and want to know how to motivate employees, or even leaders, to take safety more seriously.


Or perhaps you write or talk about safety regularly and need some new, proven ideas to engage your workforce. 

Whatever your current safety communication challenge, here is a comprehensive list of all our free safety communication resources when it comes to safety communication and culture.  These resources will provide you with the information you need, when you need it.

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Topics: safety communication, safety training

12 Steps to Improve Your New Safety Communication Campaign

Posted by Marie-Claire Ross on Wed, Apr 27, 2016

Congratulations!  You've now been assigned the task to write and talk about the new safety communication campaign for the month. 

Whether it's about hazards, manual handling, applying sunscreen or even using a new pedestrian walk, you probably know you've got a tough job ahead to get more than 10% of your workforce's interest.

Fear not!  Know that if advertising agencies can make ugly family wagons 'sexy' and even convince people of the benefits of incontinence pads, then it should be fairly easy to get people to want to live another day.  Let's try and get the awareness rate over 75%.

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Topics: workplace safety campaign, designing a safety campaign, sell safety

From Compliance to Defiance: How to Create More Trust and Improve Performance

Posted by Marie-Claire Ross on Mon, Apr 4, 2016

One of the legal requirements of a CEO or business owner and their board is to effectively govern their organisation.  They need to set the ethics, the values and consider how to put the right controls in place to ensure the organisation is not run negligently.  The result is a board that monitors management and relies on compliance, risk and internal audit committees.

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Announcing Free Educational Event at Total Facilities Conference in Melbourne

Posted by Marie-Claire Ross on Mon, Feb 29, 2016


If you're interested in improving productivity and wellbeing in the workplace, then you might be interested in a free educational event at Total Facilities, Australia’s largest industry exhibition for facilities and workplace professionals.

Marie-Claire Ross, author of Transform your Safety Communication, will be presenting Four Steps to Creating a Mentally Healthy Workplace at the Melbourne Exhibition and Conference Centre on Wednesday 6 April.

It is estimated that mental health conditions have a detrimental impact on Australian workplaces – costing approximately $11 billion per year.

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Topics: free education, mental health, safe workplace

Why a Failed Safety Communication Launch is Bad for Your Career

Posted by Marie-Claire Ross on Mon, Nov 24, 2014

Last year, I was talking to the safety manager at an equipment hire company that has 300 staff Australia wide. He had launched a new safety campaign with his senior manager to promote the new annual safety goal.

Beautiful brochures were created and were launched with much fanfare at sites across the country.  To the horror of management, employees were cynical and distrusted the messages.  Showing their lack of faith by throwing the expensive brochures into the bin.

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Topics: failed safety communication launch, safety communication strategy

3 Critical Areas for Effective Safety Communication

Posted by Marie-Claire Ross on Mon, Nov 17, 2014

A Towers Watson study titled Change and Communication ROI, claims that the most important goal of an effective communication program is to motivate both employees and management to act upon, and achieve, the goals set by the organisation.

Yet, most organisations fail miserably at their latest communication launches, including safety.  With only 55% of communication initiatives succeeding initially and only one in four being successful (25%) in changing behaviour long term.

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Topics: effective safety communication, Effective Health and Safety Communication

How much does poor Safety Communication Cost Organisations?

Posted by Marie-Claire Ross on Mon, Nov 10, 2014
According to a study by Siemens Enterprise Communications, a business with 100 employees spends an average of 17 hours a week clarifying communication.
This translates to an annual cost of $528,443 (even higher for larger companies).

Where there are communication barriers, due to people misunderstanding information, there are also productivity losses. The same study found that the cumulative cost per worker per year is $26,041 just from communication barriers alone.

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Topics: safety communication costs, costs of poor safety communication, safety costs