Over the last 15 years, I've worked with a wide range of safety professionals. In that time, many of them have stayed in relatively the same position, while others have become the head of operations for large companies around the world.
Workplace Communicator Blog
When it comes to safety communication, there are times when we have different requirements to engage people on safety.
At this time, you may want to know how to convince your supervisors to care more about safety.
Or maybe you're currently getting push back on safety and want to know how to motivate employees, or even leaders, to take safety more seriously.
Or perhaps you write or talk about safety regularly and need some new, proven ideas to engage your workforce.
Whatever your current safety communication challenge, here is a comprehensive list of all our free safety communication resources when it comes to safety communication and culture. These resources will provide you with the information you need, when you need it.
Congratulations! You've now been assigned the task to write and talk about the new safety communication campaign for the month.
Whether it's about hazards, manual handling, applying sunscreen or even using a new pedestrian walk, you probably know you've got a tough job ahead to get more than 10% of your workforce's interest.
Fear not! Know that if advertising agencies can make ugly family wagons 'sexy' and even convince people of the benefits of incontinence pads, then it should be fairly easy to get people to want to live another day. Let's try and get the awareness rate over 75%.
If you're interested in improving productivity and wellbeing in the workplace, then you might be interested in a free educational event at Total Facilities, Australia’s largest industry exhibition for facilities and workplace professionals.
Marie-Claire Ross, author of Transform your Safety Communication, will be presenting Four Steps to Creating a Mentally Healthy Workplace at the Melbourne Exhibition and Conference Centre on Wednesday 6 April.
It is estimated that mental health conditions have a detrimental impact on Australian workplaces – costing approximately $11 billion per year.
Last year, I was talking to the safety manager at an equipment hire company that has 300 staff Australia wide. He had launched a new safety campaign with his senior manager to promote the new annual safety goal.
Beautiful brochures were created and were launched with much fanfare at sites across the country. To the horror of management, employees were cynical and distrusted the messages. Showing their lack of faith by throwing the expensive brochures into the bin.
A Towers Watson study titled Change and Communication ROI, claims that the most important goal of an effective communication program is to motivate both employees and management to act upon, and achieve, the goals set by the organisation.
Yet, most organisations fail miserably at their latest communication launches, including safety. With only 55% of communication initiatives succeeding initially and only one in four being successful (25%) in changing behaviour long term.
This translates to an annual cost of $528,443 (even higher for larger companies).
Where there are communication barriers, due to people misunderstanding information, there are also productivity losses. The same study found that the cumulative cost per worker per year is $26,041 just from communication barriers alone.
I wasn't a fan of the last one (Safety in Paradise - Can Air New Zealand make Safety Sexy?), but I love the new The Most Epic Safety Video Ever. It's a cross promotion of both The Hobbit and New Zealand tourism that seamlessly merges together with safety. It follows on from the safety training video that was made two years ago (An Unexpected Briefing) that was also inspired by The Hobbit movie (which is actually my favourite out of all of them).
The movie starts with two real-life Hobbit Fans rushing to board their plane and then freaking out once boarded, when they realise they are sitting near The Hobbit actor Elijah Wood. They then start watching the onboard flight video and are quickly transposed to the The Hobbit set that really features the beauty of New Zealand.
Back in the late 1960s, two psychologists, Getzels and Csikszentmihaly, did some research among some art students to uncover how they approached an arts project. They started by dividing the students into two groups. One group undertook the project with the mindset of trying to solve a problem by asking, "How can I produce a good drawing?" While the second group, tried to find a problem. They asked "What good drawing can I produce?" based on the tools they had to use.