Workplace Communicator Blog

Why Safety Professionals Need to Sell Safety to Management

Posted by Marie-Claire Ross on Thu, Jun 16, 2016

Over the last 15 years, I've worked with a wide range of safety professionals.  In that time, many of them have stayed in relatively the same position, while others have become the head of operations for large companies around the world.

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Topics: CEOs and executives

10 Free Safety Communication Resources

Posted by Marie-Claire Ross on Mon, May 2, 2016

Safety_communication_sign.jpgWhen it comes to safety communication, there are times when we have different requirements to engage people on safety.

At this time, you may want to know how to convince your supervisors to care more about safety.

Or maybe you're currently getting push back on safety and want to know how to motivate employees, or even leaders, to take safety more seriously.


Or perhaps you write or talk about safety regularly and need some new, proven ideas to engage your workforce. 

Whatever your current safety communication challenge, here is a comprehensive list of all our free safety communication resources when it comes to safety communication and culture.  These resources will provide you with the information you need, when you need it.

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Topics: safety communication, safety training

12 Steps to Improve Your New Safety Communication Campaign

Posted by Marie-Claire Ross on Wed, Apr 27, 2016

Congratulations!  You've now been assigned the task to write and talk about the new safety communication campaign for the month. 

Whether it's about hazards, manual handling, applying sunscreen or even using a new pedestrian walk, you probably know you've got a tough job ahead to get more than 10% of your workforce's interest.

Fear not!  Know that if advertising agencies can make ugly family wagons 'sexy' and even convince people of the benefits of incontinence pads, then it should be fairly easy to get people to want to live another day.  Let's try and get the awareness rate over 75%.

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Topics: workplace safety campaign, designing a safety campaign, sell safety

From Compliance to Defiance: How to Create More Trust and Improve Performance

Posted by Marie-Claire Ross on Mon, Apr 4, 2016

One of the legal requirements of a CEO or business owner and their board is to effectively govern their organisation.  They need to set the ethics, the values and consider how to put the right controls in place to ensure the organisation is not run negligently.  The result is a board that monitors management and relies on compliance, risk and internal audit committees.

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Announcing Free Educational Event at Total Facilities Conference in Melbourne

Posted by Marie-Claire Ross on Mon, Feb 29, 2016


If you're interested in improving productivity and wellbeing in the workplace, then you might be interested in a free educational event at Total Facilities, Australia’s largest industry exhibition for facilities and workplace professionals.

Marie-Claire Ross, author of Transform your Safety Communication, will be presenting Four Steps to Creating a Mentally Healthy Workplace at the Melbourne Exhibition and Conference Centre on Wednesday 6 April.

It is estimated that mental health conditions have a detrimental impact on Australian workplaces – costing approximately $11 billion per year.

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Topics: free education, mental health, safe workplace

Why a Failed Safety Communication Launch is Bad for Your Career

Posted by Marie-Claire Ross on Mon, Nov 24, 2014

Last year, I was talking to the safety manager at an equipment hire company that has 300 staff Australia wide. He had launched a new safety campaign with his senior manager to promote the new annual safety goal.

Beautiful brochures were created and were launched with much fanfare at sites across the country.  To the horror of management, employees were cynical and distrusted the messages.  Showing their lack of faith by throwing the expensive brochures into the bin.

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Topics: failed safety communication launch, safety communication strategy

3 Critical Areas for Effective Safety Communication

Posted by Marie-Claire Ross on Mon, Nov 17, 2014

A Towers Watson study titled Change and Communication ROI, claims that the most important goal of an effective communication program is to motivate both employees and management to act upon, and achieve, the goals set by the organisation.

Yet, most organisations fail miserably at their latest communication launches, including safety.  With only 55% of communication initiatives succeeding initially and only one in four being successful (25%) in changing behaviour long term.

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Topics: effective safety communication, Effective Health and Safety Communication

How much does poor Safety Communication Cost Organisations?

Posted by Marie-Claire Ross on Mon, Nov 10, 2014
According to a study by Siemens Enterprise Communications, a business with 100 employees spends an average of 17 hours a week clarifying communication.
This translates to an annual cost of $528,443 (even higher for larger companies).

Where there are communication barriers, due to people misunderstanding information, there are also productivity losses. The same study found that the cumulative cost per worker per year is $26,041 just from communication barriers alone.

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Topics: safety communication costs, costs of poor safety communication, safety costs

Are Air New Zealand Safety Videos Magical?

Posted by Marie-Claire Ross on Mon, Nov 3, 2014
Well, it's only been a little over six months and Air New Zealand has decided it's time to change their onboard safety video. 

I wasn't a fan of the last one (Safety in Paradise - Can Air New Zealand make Safety Sexy?), but I love the new The Most Epic Safety Video Ever.  It's a cross promotion of both The Hobbit and New Zealand tourism that seamlessly merges together with safety.  It follows on from the safety training video that was made two years ago (An Unexpected Briefing) that was also inspired by The Hobbit movie (which is actually my favourite out of all of them).

The movie starts with two real-life Hobbit Fans rushing to board their plane and then freaking out once boarded, when they realise they are sitting near The Hobbit actor Elijah Wood.  They then start watching the onboard flight video and are quickly transposed to the The Hobbit set that really features the beauty of New Zealand.

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Topics: flight safety video, Air New Zealand safety video, onboard safety video

4 Steps to get Breakthroughs on your Safety Problems

Posted by Marie-Claire Ross on Mon, Oct 20, 2014

Back in the late 1960s, two psychologists, Getzels and Csikszentmihaly, did some research among some art students to uncover how they approached an arts project.  They started by  dividing the students into two groups.  One group undertook the project with the mindset of trying to solve a problem by asking, "How can I produce a good drawing?"  While the second group, tried to find a problem.  They asked "What good drawing can I produce?" based on the tools they had to use.

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Topics: safety issues, safety awards, safety problems, safety challenges