The Communication GAME Model: a strategic winning communication system

Poor communication can be expensive.

A marketing or training video that does not convey your core marketing or training message and that bores your audience is a waste of money, time and missed opportunities.

In order to produce marketing and training videos that work every time, we have designed a system that ensures the success of our promotional and training videos.

By systematically going through the four steps of our strategic communication model, we are able to precisely define the scope of each video project thereby, controlling costs and providing the ultimate performance.

Many video production houses create appealing videos that miss the mark when it comes to effectively communicating their main messages. The focus is on the creative aspect, rather than a strategic long-term outlook.

By using the GAME Model, Digicast is able to produce strategic marketing and training videos that not only look good, but are actually watched and understood by the target audience.

Our videos are actually designed to work, first and foremost. If we wanted to just make pretty compositions of moving pictures, we would have gone into film-making.

Before every project, we follow these steps:

• Goal - the most important thing to establish is what is the objective of the video? What does it need to achieve?
• Audience - who will be watching the video? Where will they be? What equipment do they have to play the video? What countries will it be played in?
• Message - what is the main message that needs to be conveyed? What information does the target audience need? How do we get their attention?
• Evaluation - did the video meet its objectives? What evidence is there to support the success of the video?

Analysing how to correctly play the communication 'game' with your audience, before the production process begins, ensures the optimum performance of your video and gives you a favourable return on your communication dollars.